"They are creative and sensitive to our business needs, concerned with checking back that their suggestions fulfilled our goals. Their integrity and empathy, as well as their creative skills, are at all times impeccable. I cannot fault the service."
2007
Archive
Previous 2007 news
"R.I.P., CRT Monitor", says PC World
New Reevoo study finds that online opinions have five times the impact of advertising on buying decisions
Currys and Dixons launch the "Tree-V"
Shoppers warned to watch out for bogus online customer reviews as a record e-Christmas approaches
The TechGuys pinpoint "Crash Hour"
Sainsbury's study reveals that the hand is mightier than the fork
PC World reports surge in fax machine sales as postal strike continues
Digital Switchover will also affect old recording technology, the TechGuys advise
DSG international plc Summer news round-up, 2007
The first birthday of the "Digital Plumber"
PC World announces major national child safety initiative
Reevoo strengthens senior management team with appointment of commercial director
THE TECHGUYS TO RUN TRIALS OF FREE NATIONAL TECHNICAL SUPPORT SERVICE FOR LAPTOPS AND PCS
REACTION FROM PC WORLD TO THE LAUNCH OF THE BBC iPLAYER
The TechGuys urge Britons to avoid £40 million power bill by switching off standby before holidays
PC WORLD AND ORANGE TEAM UP TO OFFER FREE LAPTOPS FOR NEW BROADBAND CUSTOMERS
PC WORLD TO LAUNCH THE UK'S FIRST "ROBOT DEALERSHIP"
DSG international plc appoints Chief TechGuy
DSG international CEO calls on electronics manufacturers to phase out stand-by function
PC World to develop world's first "Carbon Neutral" PC
The TechGuys issue "Code Red Tech Alert"
"R.I.P. Floppy Disk" says PC World
Low cost webcams create the "£9.99 global broadcaster"
The TechGuys offer a snapshot of the wired UK home
- Major study by Sainsbury's reveals the UK's archetypal Christmas meal
- The roast potato is king, it's turkey breast over leg and we'll
each eat three and a half desserts
- 77 per cent of women expect to be in charge of the cooking - but
so do 45 per cent of men
- Some established traditions may be in decline amongst the young,
including the sprout
As Britain embarks on a major festive food shop this weekend, a study of our eating patterns this Christmas reveals a nation largely committed to tradition, local sourcing and luxuries. However, there's a marked difference between the older and younger generations' preferred menus.
The archetypal Christmas meal 2007
The average Christmas dinner, attended by 5.25 guests, will start at 2.24pm and include 3.63 roast potatoes, 2.54 spoonfuls of Brussels sprouts and 2.95 chipolatas, according to the nationwide survey by Sainsbury's. Almost everyone is expected to eat turkey, with 73 per cent of people preferring white breast meat and 26 per cent opting for leg. Thick gravy is favoured over thin by a factor of three to one (69% vs 23%). The nation is split evenly between those who will drink a toast in champagne (35%), and those who choose sparkling wine (37%).
We'll also manage an average 3.51 desserts each - a combination of Christmas pudding (67%), mince pies (43%), chocolates (28%) and Christmas cake (25%). Another 17 per cent will somehow find room for cheese.
Sainsbury's nutritionist Charlie Parker said: “It’s a relief that Christmas comes just once a year because if we ate like this every day we’d be in trouble! While the festive plate might be heaving, it’s still possible to make it well balanced and highly nutritious – if a little heavy on the calories. Turkey meat is a great source of low-fat protein, Brussels sprouts are high in folic acid and vitamin C and potatoes and parsnips are full of fibre.”
Sprouts are out?
There is evidence that for the younger generation at least the Brussels
Sprout is on the way out, with clear differences in the levels of its
popularity by age. The 18-24 year olds are resigned to the fact that
they will be on their plates this year, but fewer than 7% rate them a
favourite Christmas ingredient. Sprouts are most popular with the 55+
age group, ranking fourth on their list of most popular Christmas meal
ingredients.
The roast potato - the undisputed Christmas champion
The decline of the Christmas pudding amongst the young may be due to storage capacity issues after their predicted above average roast potato consumption. More than a third (34%) of the 18-24 age bracket will eat five or more roast potatoes as part of their Christmas meal. A total of 95 per cent of all Christmas meals will feature roasties, with 52 per cent of people naming them as a favourite festive food. More than a third of the 18-24 age bracket will eat more than five roasties. Remarkably, 37 per cent of people expressed a desire for mashed as well as roast potato.
Parsnips, peas and broccoli will join sprouts on the Christmas plate. Surprisingly, however, some traditional trimmings prove less popular. Only 1% of those questioned rated red cabbage among their favourite ingredients, 2% brandy butter, 3% Stilton and 4% cranberry sauce.
Although turkey and roast potatoes are popular with everyone, there are marked differences between the average Christmas meal for the over-55s and the under-25s.
Asked to rate their ideal festive food, the older generation opted for prawn cocktail, turkey and sprouts, washed down with red wine and followed by Christmas pudding. Among the under-25s, favourites were sage and onion stuffing, sausages and mashed potatoes, with chocolates for pudding.
The traditional Christmas pudding also polarises opinion between the two generations. It is a favourite ingredient for 21% of the 55-plus age group, yet only 6% of the 18-24s rate it at a favourite. Possibly the youngsters have no room for rich pudding after eating five or more potatoes.
(all ranked in order of preference and selected from a list of 59 likely ingredients for a Christmas meal) 18-24 year olds 55+ age group
1. Roast potatoes 1. Roast potatoes
2. Turkey breast 2. Turkey breast
3. Sage stuffing 3. Christmas pudding
4. Gravy 4. Brussels sprouts
5. Parsnips 5. Parsnips
6. Sausages 6. Red wine
7. Chipolatas 7. Beef
8. Bacon 8. Turkey leg
9. Chocolates 9. Sage stuffing
10. Mashed potato 10. Prawn cocktail
Sainsbury's nutritionist Charlie Parker commented: "The young clearly have a tendency to favour protein and starch. There are two types of potato, four meats and no greens on the 18-24's favourite plate this Christmas. The famed youthful sweet tooth is also in abeyance, with chocolates the only non-savoury ingredient at number 9 on the list."
She added: "The 55+ age group see this meal as a three-course event, with prawn cocktail to start, a balanced mix of traditional favourites in the main course and Christmas pudding to finish. The over 55s have also opted for Brussels sprouts, adding some important greens to the meal, and they have opted to wash it down with a glass of red wine. This will perhaps make up for the absence of gravy."
It is, perhaps, no surprise that 77 per cent of women expect to be in charge of the cooking on Christmas Day. Confusingly, however, so do 45 per cent of men. Will some of the male would-be chefs discover that their services are not required on the day itself? Or will women enjoy the unexpected chance to put their feet up?
Marginally more men (69%) than women (62%) say they will be doing the washing up or loading the dishwasher.
Luxurious ingredients and British produce are the principal criteria for British shoppers. For men and women, though, the priorities are reversed, with men favouring luxury over British produce and women opting for British fare over luxury. The third most important factor is local sourcing and the fourth is free-range meat. Twice as many over-55s rate British ingredients as important compared with the 18-24 year-olds, whose priority is luxury. For the 55s and above, luxury is the third most important criterion.
In all 89% of us will join in some form of celebration on Christmas Day. Half of us will have the meal at home at the dining table (52%), with just one in twenty (6%) eating in the living room – possibly in front of the TV. A third will have it with extended family or in-laws and only 2% will have it with friends.
The younger generation will eat more and slump on the sofa this Christmas Day, with 72 per cent opting to watch films and nearly half play board games (48%) after the meal. A total of 43% expect to fall asleep on the sofa and just 30 per cent will go for a walk.
By comparison, the over-55s are far more active, with 45 per cent choosing to walk off some of the Christmas calories and only 38% likely to have a snooze.
Despite what Sainsbury's estimates will be an average 6,000 calories consumed on Christmas day, 45% of people say they don't intend to diet at all to minimise the impact of Christmas. However, 31% of women and 24% of men say they will watch what they eat, while 12% of women are already dieting. A further 10% will start a slimming regime in January.
There is evidence that people are still full on Boxing Day, with 37% saying they're more likely to have a modest turkey sandwich than anything else.
With office lunches and meals with other members of the family to consider, more than seven in ten people (71%) eat more than one Christmas dinner during the festive period. Four out of ten (37%) eat two, nearly a quarter (24%) three and 2% manage six or more.
– Ends –
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,583 adults. Fieldwork was undertaken between 27th November – 4th December 2007. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).
- Nearly one in five (17%) of us, and a quarter of women (25%), are more likely to tremble with frustration than excitement when they�re setting up their new gadget on Christmas day. Frustration will be highest amongst the 55+ age bracket (26%) and lowest amongst the 25-34 age group (9%).
- Following simple steps will avoid most cases of "Tech Rage", say the TechGuys
- But a team of TechGuys technicians will be on call on Christmas Day to help those who just can�t get their new gadgets to work.
More than a quarter (27%) of UK adults confidently predict that they will receive a battery or mains powered electrical product this Christmas, reveals a national study by the TechGuys, the UK's leading national digital support service for homes. Of the 18-24 year-old age bracket, 38 per cent expect to receive at least one gadget this yea
However, when asked whether they were more likely to tremble with excitement or frustration when setting up their technology on Christmas day, a quarter of women and nearly one in five adults admitted that they'll probably be gnashing their teeth because they can�t make it work.
A quarter of us are already resigned to spending between 30 minutes and five hours just setting our technology up on the big day, says the research by YouGov. It has prompted the TechGuys to offer a support service on Christmas Day itself, with hundreds of technicians on standby to talk people through the difficult process.
"Much of this time can be saved by following some very simple advice,� said Tim Fairs from the TechGuys. �Most electrical products these days come with a simple quick-start guide that describes the half a dozen or so simple steps needed to get the device up and running quickly. We strongly advise customers not to discard this sheet with the wrapping paper. The next most important advice is to pay very careful attention to the order in which things need to be done. We know that this Christmas, many people will receive laptops, PCs and devices that connect to PCs. Following the guidance on the order in which things need to be connected and switched on will save hours of potential frustration."
But to help ease frustrations, the TechGuys are offering a new "TechFriend" service to advise people how to get the new gadget up and running as swiftly as possible. It's run from a national UK-based call centre where expert technicians will be available around the clock over the Christmas period, including December 25.
It's no surprise that many of us want to get our new techno-toys up and running on Christmas day,� said Tim Fairs from the TechGuys. �We�re providing a friendly support service that people can call when they�re surrounded by boxes, wrapping paper and parts and don�t know what to do next.�
The TechGuys also offer an in-store gadget set-up service in all PC World stores. Customers buying gifts from PC World can visit the in-store TechGuys support centre for a range of set-up and installation services.
Longer term, the TechGuys advise customers to spend time leafing through
their instruction manuals or calling a TechFriend for advice. Tim Fairs
said: �We know from research that the average PC or
laptop user only manages to use a very small percentage of the capability
of their equipment. People can call us for a friendly chat about how to
do something new with their PC they don't have to wait for something to
go wrong.
The TechGuys five top tips for a hassle-free Christmas day, based on calls to their call centre:
1. Read the quick start guide that comes with most products and follow
the directions carefully.
2. Make sure you do things in the right order, especially when setting
up a PC, laptop or a device that connects to them.
3. Make sure that all parts are plugged in to the right sockets.
4. Make sure that everything is plugged in a turned on. PC monitors,
for example, come with their own power lead that needs to be plugged in
and switched on.
5. Don't forget the batteries and if you're buying a gift, consider
setting the product up the day before so that the lucky recipient can start
to use it as soon as it's out of the box.
A first aid sheet with hints and tips can also be downloaded from www.thetechguys.com. The TechGuys can be reached on 08456 024024.
- Ends -
More information:
Rob Forbes, The TechGuys, 07872 671829
Hamish Thompson, Twelve Thirty Eight, 07702 684290
The TechFriend service is not just for Christmas. It lasts for a full year and unlike similar support services is linked to the individual, not to a specific product. For people travelling to parents, friends or in-laws over Christmas, that means that the service can be used to solve a wide variety of problems wherever the subscriber is.
TechFriend also offers a remote assistance scheme that enables an advisor
to connect to a customer's PC or laptop remotely and sort out the problem.
The service is available for £89.99, for 12 months cover on PCs or
Laptops. Alternatively customers can opt for a pay as you go service at £19.99
for each use.
- New RoadTour SatNav tour guide provides travellers with a running audio commentary on the events, locations and monuments that shaped British history
- The launch comes as research shows that one in ten 18-24 year-olds think Stonehenge is in Norfolk and 10 per cent think that the A1 was built by the Romans
A new SatNav tour guide that alerts motorists to Britain's greatest historical sites as they drive near them is set to spark fresh interest in our heritage. Invented by history buff Daniel Taylor, the RoadTour software works with satellite navigation equipment to trigger audio commentary and pictures of 600 key attractions, including castles, stately homes and battlefields.
The low-cost software responds to satellite prompts as cars approach places of historical interest throughout the UK, delivering fascinating information narrated by a friendly female voice through the SatNav. It means motorists will no longer remain oblivious to the cultural treasures around them as they cruise along Britain's roads.
The guide is launched today, as new research commissioned by RoadTour shows that a quarter of people think Leeds Castle is in Yorkshire, rather than Kent, one in ten that the Romans built the A1 and 10 per cent of 18-24-year-olds that Stonehenge is in Norfolk. A further 38 per cent of all those questioned by YouGov believe that Hadrians Wall is in Scotland, not England.
Five years in the making, this invention fulfils Daniel Taylor's passion for history and his desire to help Britons use technology to get the most out of our heritage. Ironically, SatNav technology has perhaps until now put us out of touch with roadmaps and chance discoveries en route.
"Restoring our knowledge and understanding of the history of this amazing country is what this product is about," said Daniel, managing director of RoadTour. "There's little doubt that we are increasingly oblivious to what lies beyond the motorway fringe and the retail park.
"SatNavs make it easy for us to get from A to B, but perhaps in the process we've lost touch with the history that surrounds us. A friendly reminder, which tempts us into exploring our heritage as we're driving up the M40 or wherever, seems to me to be altogether a good thing."
The software package features a total of 600 sites in England, Scotland, Wales and Northern Ireland, selected with the support of Enjoy England and Visit Britain. Each has an average 90 seconds of commentary, researched and written by a team of 12 amateur historians. There's at least one picture of each place, plus opening times and prices where relevant.
Examples of the commentary include this snippet about Charlecote Park, near Stratford-on-Avon, Warwickshire: "It is easy to believe the stories of a young William Shakespeare poaching deer at Charlecote Park. It is reputed that he was given a beating by Sir Thomas Lucy - in return for which Shakespeare ruthlessly mocked Sir Thomas in a satirical verse which he stuck on the landowner's gate. This time coincides with a ten year period in which Shakespeare made a mysterious disappearance only to re-emerge 10 years later in London."
Noting that the gardens at Bowood House, Wiltshire, were designed by the
eminent eighteenth century landscaper Capability Brown, the guide says: "So
determined was he to create a grand design for the Wiltshire countryside
surrounding this stately home, that he submerged a village in the process.
He created the centrepiece, a 45-acre lake, by damming a nearby stream
and flooding a village called Manning's Hill. The story goes that he simply
had the buildings taken apart and the inhabitants re-housed elsewhere."
Daniel Taylor hit on the idea for RoadTour five years ago while walking round the Roman baths in Bath with his wife. "We were listening to one of those walk-around hand-held audio guides which really bring the history to life and I got so absorbed that I very nearly walked away with it," he said. "I felt truly inspired and began wondering about other heritage attractions nearby.
It struck me that it would be great to have an audio guide in the car, alerting you to all the historical sites in the area. At the time the technology wasn't really there, so I chewed on it for a few years and honed the concept. It's only during the last year that the devices have become powerful enough to make it happen.
We hope our guide will tempt people to pull off the motorway or A-road and visit some of the wonderful sites which have helped shape Britain's history. But even if they don't, their journeys will be enlivened and filled with interesting stories and snippets about the country through which they're travelling."
The RoadTour Heritage software is available to download from www.roadtour.co.uk and retails for £19.95.
- Ends -
For more information, photography or interviews with Daniel Taylor please
contact:
Hamish Thompson, Twelve Thirty Eight Ltd, 07702 684290
Tracey Harrison, Twelve Thirty Eight Ltd, 07708 044671
A survey of 2,019 by YouGov, carried out between November 16-19 2007.
Other findings:
- 23 per cent of people believe Leeds Castle is in Yorkshire, compared
with 61 per cent who correctly identify its home as Kent.
- 11 per cent of 18-24 year-olds think Stonehenge is in Norfolk.
- 10 per cent of all those questioned think the twentieth century
A1 is Britain's oldest road, rising to 16 per cent among 18-24
year-olds.
- A total of 38 per cent of people think Hadrians Wall is in Scotland,
compared with 55 per cent who correctly say it is in England.
29 per cent of Scots think it is in Scotland.
- A third (36 per cent) correctly place Chatsworth House, the Duke
of Devonshire's historic seat, in Derbyshire. But 26 per cent
believe it is in Plymouth and 33 per cent don't know.
Further commentary extracts
Stonehenge, Wilts:
"Some say the ancient circle of stones are really dancing giants who were petrified by a beam of sunlight, others that Merlin the wizard conjured them from Ireland to England and that the warrior queen Boudicca is buried beneath them. There are even claims that it was built by aliens."
Tintagel Castle, Cornwall:
"Tintagel is a romantic ruin where your imagination can run wild. Was this castle atop a rocky headland really the birthplace of King Arthur? Is this where Tristan fell in love with Isolde? And did Merlin the wizard weave his magic within its walls?"
Oxford Castle:
"It is believed that Princess Matilda, who was daughter of Henry 1 and lived at Oxford Castle, escaped from her cousin Stephen in 1141. Stephen was challenging her for the throne of England even though he had sworn to uphold and defend her right to the throne and was besieging the castle. She escaped during a snowy night and it is thought her white nightdress camouflaged her and saved her from discovery."
Stirling Castle:
"Unsurprisingly for a castle with such a history, several ghosts are said to haunt its corridors. The most famous is that of the Green Lady, who was a maidservant to the ill-fated Mary Queen of Scots. Mysteriously, her appearances have often been followed by a fire or some other disaster."
Berry Pomeroy, Devon:
"Legend has it that Berry Pomeroy is haunted by a white lady, the
spirit of Margaret Pomeroy who was starved to death in the dungeons by
her jealous sister. Then there's the area where two brothers rode their
horses off the ramparts to escape a siege, which has become known as Pomeroy's
leap. Unearthly screams and thuds have sometimes been heard here. Elsewhere
in the castle people have reported seeing strange lights and shadows and
hearing voices.
Enjoy your trip to Berry Pomeroy - if you dare!"
November 2007
Local produce is back and is fashionable, according to a new report from Sainsbury's. A resurgence in seasonal awareness is taking place amongst the 18-34 age group, who are now the consumers with the highest awareness of what fruit and vegetables are in and out of season and what aren't, according to a national study of more than 7,000 consumers by Sainsbury's.
The study finds that the children of those born in the fifties and sixties have become the re-born sons and daughters of the soil and are proving more knowledgeable than their parents about indigenous, seasonal fruit and veg. A new generation of Tom and Barbara Goods the couple from BBC's seventies sitcom The Good Life are being born.
Sainsbury's believes that high profile gardening presenters such as Monty Don, Diarmuid Gavin, Rachel de Thame and Charlie Dimmock, as well as the renewed popularity of the land and allotments amongst celebs, best evidenced by the fashionable wellie factor are contributing to better awareness of the seasons.
Ian Jarmarkier, Head of Sainsbury’s Food and Innovation Centre said: "We think that a new generation of shoppers is getting back in touch with the rich basket of fruit and vegetables that are grown here in Britain. That is great news for British producers."
Surprisingly older consumers have become more used to the availability of produce all year round and are less questioning about its origins. The quarterly study of more than 7,000 consumers by Sainsbury's found 23 per cent, almost one in four, of over 55 year olds thought bananas are currently in season in the UK and six per cent reckoned exotic mangoes were also in season in the UK.
By comparison, only 11 per cent of 18-34 year olds thought bananas and three per cent thought mangoes came from the greenhouses of UK growers. Mangoes are sourced mainly from Africa and South East Asia while bananas come from Central America and the West Indies.
The 18-34 age group are the keenest to back organic produce. 30 per cent said they intended to buy organic food in the coming month compared with 26% of over 55s while 28 per cent said that an organic label had a positive impact on their decision to buy.
The report showed how most people were aware of the seasonality of traditional British fruit and veg. 84% correctly stated apples were in season, 74% carrots and 56% cabbages.
But confusion arose when respondents were asked about more exotic fruit.
Sainsbury's is keen to build on the upsurge in interest in fruit and veg among the young and this year is supporting the Year of Food and Farming which provides backing to local farmers.
Ian Jarmarkier added: "Supporting and promoting regional produce is a major area of focus for Sainsbury's. We're proud of the thousands of farms that provide first-rate produce to our stores and we intend to invest more resource and energy in promoting the seasonality, nutritional benefits and outstanding quality of British-grown fruit and vegetables."
15% of us said asparagus was still in season - the season finished in July and most of the asparagus on sale now originates from South America. 10% thought nectarines were grown in the UK and were in season.
Perhaps the strong connection between Brussels sprouts and Christmas contributed to the relatively low 24% of us who correctly stated they are in season now.
Perceptions of seasonality September 2007 (brackets indicate whether produce is in season or not; figures show percentage who believe that something is in season in the UK)
Apples (Y) 84
Apricots (N) 7
Asparagus (N) 15
Bananas (N) 16
Brussels Sprouts (Y) 24
Cabbage (Y) 56
Carrots (Y) 74
Leeks (Y) 48
Lettuce (Y) 46
Mangoes (N) 4
Nectarines (N) 10
Parsnip (Y) 42
Potatoes (Y) 79
Strawberries (N) 30
Swede (Y) 39
None of these 3
- Ends –
Survey carried out online by YouGov plc. Total sample size was 7,698 adults.
Fieldwork was undertaken between 18th – 26th September 2007. The
figures have been weighted and are representative of all UK adults (aged
18+).
Immediate release
November, 2007
- Flat screen monitors and the growing popularity of "teleputing" sound the death knell for the CRT monitor as homes plug their PCs into their TVs
- Eight in ten PCs are now sold with a remote control
PC World, the UK's leading chain of computing superstores, announces today that it has flicked the off-switch on the sale of bulky CRT monitors for the last time.
A new generation of energy-efficient flat screen monitors and televisions has seen off the classic CRT monitor, saving acres of spare room desk space in the process.
Today, increasing numbers of buyers are selecting a flat screen monitor or are plugging their PCs into their new flat screen televisions and engaging in teleputing as new connected home technologies become a reality. Owners are taking advantage of their new HD-ready flat screens to play games, films or show photographs.
Today, around 80% of the PCs that PC World sells are supplied with remote controls, reflecting the dramatic change in usage patterns.
The CRT monitor has been a fixture in many spare rooms since the PC generation started in earnest in the late 1980s. At its peak in 1999, the global market for CRT monitors was worth around US $20 billion. Flat LCD monitor sales outstripped CRT monitor sales in 2003 for the first time.
"The death of the CRT monitor is a consequence of the changing role
of the PC in the home," said Niall O'Keeffe, marketing director at
PC World. "It used to be that the monitor was there to display straightforward
static images, but content has evolved dramatically and the use of PCs
has broadened to encompass all sorts of entertainment and flat screen monitors
have risen in popularity. Many routinely plug their PCs into flat screen
televisions today, and with shifting requirements it has become inevitable
that the CRT monitor's days would be numbered."
PC World is offering an amnesty on old CRT monitors, including a
10% discount on new flat screen monitors with each CRT monitor traded in.
Old monitors will be recycled by PC World's specialist contractors in line
with the WEEE directive.
Ends
The trend towards connecting the PC to the TV is in many ways a return to the past. Many of the early computers, including the infamous Sinclair ZX, often connected to CRT televisions. The image quality was invariably poor due to the requirement to convert the image format for display on an analogue screen.
Today's PCs are capable of displaying sharp images, even high definition, on modern LCD or plasma screens and many are capable of connecting digitally to the TV. The very latest PCs and laptops can connect using an HDMI lead, the latest digital connection method.
The CRT
or cathode ray tube refers to the picture tube incorporated within
bulky monitors. The back of the tube has a negatively charged cathode.
The electron gun shoots electrons down the tube and onto a charged screen.
The screen is coated with a pattern of dots that glow when struck by the
electron stream. Each cluster of three dots, one of each color, is one
pixel. The image on the monitor screen is usually made up from at least
tens of thousands of such tiny dots glowing on command from the computer.
The closer together the pixels are, the sharper the image on screen. The
distance between pixels on a computer monitor screen is called its dot
pitch and is measured in millimeters. Most monitors have a dot pitch of
0.28 mm or less.
Most modern computer displays can show thousands or millions of
different colors in the RGB color space by varying red, green,
and blue signals in continuously variable intensities. For years, TVs
and computer monitors have been significantly different. However, as
TVs have become more versatile, the distinction, if not the image, has
blurred.
More information:
Rob Forbes, PC World, 07872 671829
rob.forbes@dsgiplc.com
Hamish Thompson, Twelve Thirty Eight Ltd, 07702 684290
hamish.thompson@1238kmh.com
PC World is Britain’s largest specialist chain of computing superstores.
The superstores offer more than 5,000 product lines including extensive
ranges of PCs, laptops, printers, software, peripherals and accessories
from the major brands, as well as many PC World exclusive products. In-store
PC Clinics offer on the spot advice and service. Component Centres offer
a ‘one-stop shop’ for customers with advanced technical knowledge,
providing a vast choice of PC components and upgrade products at competitive
prices. In 2007, PC World won Retail Week’s Product Innovation of
the Year award, for its Data Recovery service. Every PC World store has
an in-store business centre staffed by experienced business specialists.
They offer local companies face-to-face help and advice with choosing the
best IT solutions. There are 157 stores in the UK and 10 in the Republic
of Ireland.
18 November, 2007
Immediate release
"IT'S THE TREE-"
- Currys and Dixons.co.uk to stock exclusive wooden televisions
- Wooden frames sourced from sustainable forestry
Nature programmes will never look as good as they do on the new range of Tree-Vs from Currys and Dixons.co.uk. These exclusive models are from Swedish manufacturer, Swedx, and are built with natural Ash, Sapele or Beech wood from sustainable forest sources. High definition pictures will enable viewers to see every detail in the grain. The Tree-Vs will be coming to Currys stores and online to Dixons.co.uk just in time for Christmas, but can be reserved online now.
DeVere Forster, eCommerce director for Dixons.co.uk said: "We're delighted to be the exclusive stockist of the Tree-Vs from Swedx. They are high specification televisions, with the added advantage of being constructed within frames from all-natural, renewable, sustainable, recyclable resources. Owning a Tree-V is a great way of making a small contribution to planet Earth while watching it on the telly at the same time."
The 19" widescreen Tree-Vs have built in Freeview tuners so are ready for the digital switchover, and feature HDMI connections to deliver optimal picture quality from digital sources. Advanced electronics ensure screen images are always perfect. With HDMI, Component, SCART, PC and AV inputs you can connect the LCD-TV to other devices such as DVD players, PCs and games consoles, to enjoy video and audio directly from the LCD-TV. The Tree-V is also very thin so is perfect for wall mounting.
- Ends -
More information:
Mark Webb
DSG international plc
Mark.webb@dsgiplc.com
07834 256779
Hamish Thompson
Twelve Thirty Eight Ltd
hamish.thompson@1238kmh.com
07702 684290
- Britons expected to spend £42 billion online this Christmas
- New study finds that customer opinions and reviews have five times more impact than advertising on customer buying decisions online
- Leading independent customer review publisher, Reevoo, calls for a kitemark for online reviews to reassure shoppers
British shoppers are being warned to watch out for bogus customer reviews this Christmas. The warning comes as new research from YouGov reveals that customer reviews are five times more likely to influence online shoppers to part with their cash than advertising.
The study, commissioned by independent customer review service Reevoo, shows the increasing impact of shopper opinion on British online shopping habits as Britain heads towards what is predicted to be a record £42 billion e-Christmas this year.
Six out of ten people (60%) say online opinions written by consumers who have already bought a product would affect their choice of what to buy. In contrast, just 12% said they would be swayed by online advertising.
Richard Anson, chief executive of Reevoo, said: "The influence of reviews is no longer in doubt and we think it is time that regulators looked at the way that customer reviews are presented online. Are they edited? Are they legitimate? Given the influence that customer reviews have, now is the time for regulation and standards to be applied, so that customers are not misled."
The call for regulation follows several high-profile cases of bogus online reviews highlighted by the consumer organisation, Which?.
The study also reveals that shoppers are beginning to wake up to the possibility of fake reviews and won't believe everything they read online. While eight out of ten (79%) are influenced by impartial ratings from shoppers who have definitely bought a product, only 14% would trust review programmes that are directly managed by retailers. More than a third (36%) of consumers are worried about the authenticity of retailer-managed customer review programmes.
Which? recently warned that some glowing internet profiles of hotels and restaurants are actually written by the hotel owners themselves. Amid concerns that some online ratings are just too good to be true, eight out of ten online shoppers agree that it should be a regulatory requirement for published reviews to be written by customers who have genuinely bought a product. Another 84% think genuine customer reviews should carry a kite mark making it clear they are from a real purchaser and fully independent of the retailer.
Reevoo collates reviews from shoppers who have genuinely bought goods from internet stores including Woolworths, Currys, the Carphone Warehouse, Dixons and the fashion website koodos. The organisation emails confirmed purchasers within a month of purchase and asks them to rate the product against a range of criteria. Reviews are not edited or used selectively. They then appear on the retailers' websites adjacent to the product.
"In the online world opinion increasingly matters," said Richard Anson. "Savvy shoppers are sharing opinions and exerting huge influence. Whilst this is a great thing, it is important that opinions can be trusted."
The YouGov survey of 2,035 online adults shows shoppers of all ages are influenced by online reviews, although the figures are highest for those aged between 35 and 44, at 64 per cent. Among the over-55s and 18-24 year-olds, 58 per cent said shopper ratings would influence their choice of product. Men are more likely to read and act on internet opinions, at 62% compared with 57% for women.
Despite growing controversy over price comparison websites, which don't always reveal their commercial relationships with product providers, 71% of people said these would influence their decision whether or not to buy.
The top ten categories of products that customers review via Reevoo are:
1. Digital cameras
2. TVs
3. Washing machines
4. Fridges
5. Mobile phones
6. Toys
7. Dishwashers
8. MP3 players
9. Vacuum cleaners
10. TV stands
- Ends -
For more information please contact:
Hamish Thompson, Twelve Thirty Eight Ltd, 07702 684290
Tracey Harrison, Twelve Thirty Eight Ltd, 07708 044671
<a href="http://www.reevoo.com/press">www.reevoo.com/press</a>
Notes to editors:
1. All figures, unless otherwise stated, are from YouGov Plc. Total
sample size was 2,035 adults. Fieldwork was undertaken between 17th -
19th October 2007. The survey was carried out online. The figures have
been weighted and are representative of all online GB adults (aged 18+)
About Reevoo:
Reevoo is an independent company which collates and publishes genuine
reviews, to help online shoppers decide what to buy (and what not to
buy). Its retail partners include Currys, Dixons, Woolworths, the Carphone
Warehouse and online fashion website koodos.
The TechGuys, the nationwide provider of technical help and support to homes, have identified the time in the week when the volume of technical problems with PCs peaks. Based on more than a year spent gathering data from millions of customers, the TechGuys have pinpointed 4pm - 5pm on Mondays as the time in the week when the most problems occur with home computers.
"We think it is the combination of the aftermath of weekend experimentation by dads, perhaps some incomplete maintenance and millions of teenagers logging on after a day at school to check their emails, MySpace and Facebook accounts," said Tim Fairs, chief communicator at the TechGuys.
To cope with a surge in the number of calls through to their national support centre in Nottingham, the TechGuys have changed their rosters to make more technical advisors available at this crucial time. Advisors can give speedy guidance to customers over the phone or can log on remotely to home PCs to put them right. Around 80% of PC issues are solved during the call and 85% of calls last no more than 8 minutes.
Tim Fairs conceded: "In many cases, the old cliche of 'switch it off and then switch in on again' does the trick, but as technology gets more and more complicated, we're finding that customers need advisors who really know what's going on under the bonnet."
The most common PC problems reported by callers to the TechGuys are:
1. I can't seem to get it started / there's no power 8.01%
2. My laptop / PC is running very slowly 7.73%
3. I seem to have lost all my data 6.48%
4. My PC is on, but it has frozen before it starts up 5.84%
5. I have accidentally damaged my PC / laptop 4.54%
6. I can't get my screen to work 4.12%
7. My DVD/CD drive won't work 4.07%
8. I'm calling from a business and we need your help 3.36%
9. I can't connect to the internet 3.35%
10. My PC / Laptop has turned off by itself 2.00%
- Ends -
More information:
Hamish Thompson Twelve Thirty Eight Ltd 07702 684290
The TechGuys was launched in September 2006 and is the first and
only truly national, fully certified technical support service.
The company operates a "no fix no fee" policy for when gadgets go wrong,
but also aims to help people get the most from their technology by explaining
and demonstrating full functionality. The service is open to everyone,
regardless of where the technology was purchased. The TechGuys offer
support on a wide range of technology, from the latest televisions to
laptops. The TechGuys estimates that over 80% of computer queries can
be solved over the phone. There is also an online service at www. TheTechGuys.com
and the capacity to visit 15,000 homes every week. The business is fully
owned by DSG international, parent company of PC World, Currys and Dixons.
British dining traditions are rapidly changing, Sainsbury's research finds
National study charts the increased sofa dining, use of hands as cutlery
and emergence of the "knork"
The hand is proving mightier than the fork, and the knife, and the
spoon when it comes to eating meals.
A report into the nation's dining habits also reveals that the sofa has become a de facto dining chair and the relaxed lifestyle illustrated by TV's The Royle family is now commonplace.
Where we do use cutlery we frequently do away with the knife and make the fork a hybrid tool, turning it into a "knork" to cut up and eat food as we balance a meal on our knee. The knork has already been launched in the US and featured recently on the networked Jay Leno Show.
Almost half of Britons admit to eating in front of the TV and one in ten 18-24 year old say they use their hands to eat their evening meal.
The results from a survey into the nation's shopping and eating habits, carried out for Sainsbury's reveals:
15% of those questioned eat breakfast with their hands, suggesting a piece of toast or fruit
44% use their hands for lunch - the sandwich or wrap at the office
5% of people use their hands for the evening meal - inferring the popularity of a pizza, mezze and tapas
Ian Jarmarkier, Head of Sainsbury's Food and Innovation Centre said: "This is a fascinating insight into how we eat now. It shows that the way that we eat food is evolving to match our changing, busy lifestyles. Convenience eating these days by no means implies a trade-down in nutritional quality and the increasingly Mediterranean and Middle-Eastern character of convenience foods enables us to eat healthily wherever we're sitting and whatever implements we're using."
The survey which examines the way we buy and consume food reveals how TV, either watching or copying the antics shown on programmes, is increasingly impacting where and what we eat with and when we choose to eat together.
Sunday lunch continues to be the dominant meal at which British families congregate, with four in ten (41%) respondents identifying it as the principal meal when they are together as a family. The second most popular meal for families to meet is the Sunday evening meal (24%), with the Friday evening meal rated third.
More than one in ten respondents (12%) with children at home said that they never sit down for a meal as a family. Families in Scotland are the least likely to share a meal, with 17% saying that they don't. Families in the south are the most likely, where only 8% said that they were unlikely to ever meet for a meal.
The study reveals that the traditional knife, fork and spoon setting has almost disappeared. Just three per cent use a full set of cutlery for breakfast, 19% for evening meal with most using a knife, fork and spoon for lunch, 22%, indicating the continued strength of the business lunch.
The most popular implement at breakfast is the spoon, implying that most people (55%) have at least cereal or yoghurt before leaving the home.
At dinner, 57% of us favour the knife and fork, implying the dominance of the one course meal. The 55+ age group are the most likely to have a knife, fork and spoon (29%). Of 18-24 year olds only 10 % use a knife, fork and spoon for the evening meal.
But eight per cent overall use only a fork to eat the evening meal perhaps showing that the significant percentage of respondents eating in front of the television do away with the knife.
The number that admits to skipping meals is surprisingly small and the three meals a day principle is still part of the daily routine. We eat breakfast on average 5 days a week. The 18-24 year old age group are the most likely to skip breakfast on three days a week while the 55+ age group are the sticklers for their morning meal, eating it on 6 days a week on average.
While we eat lunch on six days out of seven on average the 45-54 year old age group are the most likely to skip the midday meal as they stay at their office desks, implying a last ditch attempt to climb the greasy pole by putting extra time in.
Most eat the evening meal before 7pm (62%) with only (12%) saying they
eat after 8pm.
- Ends -
More information:
Hamish Thompson / Paul Crosbie 01727 831222 / 07702 684290
Survey carried out online by YouGov plc. Total sample size was 7,698 adults.
Fieldwork was undertaken between 18th - 26th September 2007. The figures
have been weighted and are representative of all UK adults (aged 18+).
(THE FAX IS BACK)
- PC World and Currys report buoyant fax machine and scanner sales as postal strikes hit homes
- Fax machine sales up 25% and scanner sales up 20% as the postal dispute bites
The fax machine, one of the icons of the eighties and nineties office, is staging a comeback as homes look for new ways to offset the impact of the current wave of industrial action at the Royal Mail. Sales of fax machines have been tracking as much as 25% above expectations as industrial action at the Post Office has caused homeowners to find alternative methods of getting their messages through.
"We've seen a run on faxes and scanners this week," said Niall O'Keeffe, marketing director at PC World. "Customers have been flocking to buy them this week, many of them a vibrant shade of pillarbox red."
Scanner sales at PC World are 20% ahead of expectations this week as households rely more heavily on email and broadband to getting crucial documents that they would otherwise post to their destinations.
Niall O'Keeffe added: "We'd thought that faxes were heading for extinction with the advent of broadband, but the recent industrial action has caused us to think twice. The fax is a simple and reliable technology that can get messages across with a minimum of fuss."
Computing and internet technology is now responsible for the distribution of most written communication around the world according to estimates. In early 2006, approaching 200 billion emails were being sent every day, according to the Radaciti Group, a technology market research firm. Though for now, electronic transfer is confined to words sounds and images, it may not be long before physical objects can be transferred from one place to another instantly. Researchers at Carnegie Mellon Institute are working on a project that may achieve what has been confined to date to the realms of science fiction, notably in Star Trek.
- Ends -
More information:
Rob Forbes, PC World, 01727 204248
rob.forbes@dsgiplc.com
Hamish Thompson, Twelve Thirty Eight Ltd, 07702 684290
hamish.thompson@1238kmh.com
Notes to Editors
About PC World
PC World is Britain's largest specialist chain of computing superstores.
The superstores offer more than 5,000 product lines including extensive
ranges of PCs, laptops, printers, software, peripherals and accessories
from the major brands, as well as many PC World exclusive products. In-store
PC Clinics offer on the spot advice and service. Component Centres offer
a 'one-stop shop' for customers with advanced technical knowledge, providing
a vast choice of PC components and upgrade products at competitive prices.
In 2007, PC World won Retail Week's Product Innovation of the Year award,
for its Data Recovery service. Every PC World store has an in-store business
centre staffed by experienced business specialists. They offer local
companies face-to-face help and advice with choosing the best IT solutions.
There are 157 stores in the UK and 10 in the Republic of Ireland.
20 September, 2007
Immediate release
The TechGuys trial new service centres in Currys stores to provide advice on digital TV and recording technologies
Hundreds of thousands of UK homes are being advised today that their video and DVD recorders may not work effectively within a year as the digital switchover process begins. The TechGuys advise that whilst excellent progress is being made on equipping the country's homes with technology to receive digital programmes, many homes risk falling short if they don't upgrade their recording technology.
Video recorders will only be able to record programmes being viewed at the time and televisions will need to remain on for VCRs to record programmes, rendering time delayed recording impractical. DVD recorders that do not have integrated digital tuners will also be affected.
The TechGuys advise that Britons risk missing their favourite programmes
if they don't upgrade their home recording technology before their region
switches to digital broadcasting.
Fewer than one in ten homes own either a DVD recorder with an integrated
digital tuner or a digital set top box with hard drive recorder, the two
technologies that will enable households to record their favourite programmes
in the conventional way once digital switchover takes place. In contrast,
approaching 100% of UK homes own a video recorder, which was in its time
one of the most successful consumer technology products of all time.
TechGuys advisors are opening new support centres in Currys stores to provide advice and technical support to buyers of digital televisions, set-top boxes and digital recording equipment. Initial openings are in Currys stores in Whitehaven, St Helen's and Aintree.
"The video recorder will still play old tapes, so it won't be entirely redundant," said David Bugg, commercial director of the TechGuys, "but it really is yesterday's technology. Owners will still be able to watch their collections of Postman Pat videos, but after a while, the experience, as well as the tape, will start to wear a bit thin. The main benefit of video is its capacity to record TV while we're away will effectively disappear when digital switchover takes place."
Danny Churchill, deputy chairman of the Digital Television Group, said: "Britain is making good progress in converting home technology to take account of digital switchover, but there is more to do and now is the time for homes to start thinking more widely about the ramifications of the change for processes like recording favourite programmes. We are pleased to be working with organisations like the TechGuys to advise homes about what they need to do to ensure that they are fully prepared for this change."
Digital switchover begins in the UK in October, when Whitehaven in Cumbria becomes the first town to move to digital-only reception. The Borders Region, with 300,000 homes, becomes the next region, beginning in Autumn 2008.
To assist with the transition to digital, the TechGuys are offering comprehensive advice and guidance on the readiness of UK homes. The TechGuys can be reached through their in-store service centres in 160 PC World stores, by phone on 08456 024024, via the TechGuys website, www.thetechguys.com, or via the TechGuys network of stand alone service centres. The TechGuys network of field engineers can also visit customers homes.
In a parallel initiative, Currys are retailing "Switchkits", digital switchover packages, which include a set-top box, installation, detailed demonstration and an aerial test for £79.99.
- Ends -
More information:
Rob Forbes, The TechGuys, 07872 671829
rob.forbes@dsgiplc.com
Hamish Thompson, Twelve Thirty Eight Ltd, 07702 684290
hamish.thompson@1238kmh.com
Notes to Editors
The TechGuys was launched on 4th September 2006 and is the first
and only truly national, fully certified technical support service. The
company operates a "no fix no fee" policy for when gadgets
go wrong, but also aims to help people get the most from their technology
by explaining and demonstrating full functionality. The service is open
to everyone, regardless of where the technology was purchased. The TechGuys
offer support on a wide range of technology, from the latest televisions
to laptops.
There are currently 3,000 fully qualified TechGuys across the country,
with a further 2,000 being trained over the next three years. The company
estimates that over 80% of computer queries can be solved over the phone.
There is also an online service at www. TheTechGuys.com and the capacity
to visit 15,000 homes every week. The business is fully owned by DSG international,
parent company of PC World, Currys and Dixons.
DSG international issued a trading statement covering the 16 weeks ending 18 August 2007. Total Group sales were up 11% and total Group like for like sales were up 6%. Further detail can be found at www.dsgiplc.com.
30 July 2007: DSG international plc announces start-date for new CEO
DSG international plc today confirms that the new Group Chief Executive,
John Browett, will join the Company on 5 December 2007. As previously
announced, John Clare will retire as Group Chief Executive at the AGM
on 5 September. During the intervening period Sir John Collins, Group
Chairman, will assume additional responsibilities as acting Group Chief
Executive.
12 June 2007: DSG international plc expands range of own brand and licensed
products
DSG international plc is ramping up its own brand range of products
in the lead up to Christmas 2007 in anticipation of the Group's biggest
year ever for own brand product sales. DSGi has traded own branded products
for more than forty years, and now provides its largest ever range of own
brands through its 1200 stores and e-tail operations in 27 countries across
Europe. The range, which now accounts for 6% of the total DSGi retail range,
extends from printer cartridges and cables to 1080p LCD televisions and
next generation audio systems.
DSG international announced the opening of Europe's largest electrical
distribution centre in Newark, Nottinghamshire
The new 100-acre distribution centre in Newark allows Currys to save
approximately 600 tonnes of CO2 throughout the year. In areas such
as lighting, heating and cooling we have used only the latest low-energy
technology and maximised the use of natural light. Newark DC will
also be the central collection point for recyclable packaging, batteries
and end-of-life products for the group. We have also introduced 40
double-decker trailers with an increased payload, which in turn significantly
reduces the number of miles travelled by our vehicles. This equates
to a reduction of 2.6 million miles travelled annually and reduces
diesel usage by nearly one million litres a year. We are now also
undertaking alternative fuel trials.
Retail news
30 August, 2007: Currys.digital to offer new digital photo storage and
processing services
Currys, the UK's leading electrical retailer, today announces the
launch of its new MYPIX-service, a market-leading digital photo storage
and processing service. The MYPIX photo service will offer an instant and
cost-effective digital printing service via stand-alone booths, across
170 Currys.digital stores. The service will also be available online at
www.currys.co.uk/mypix, where customers will be able to access unlimited
picture storage for free and print direct to their homes from just 3p per
photo.
28 August: DSG international secures four prime retail sites at new Heathrow
Terminal 5 - Europe's busiest thoroughfare for international travellers
There will be three Dixons Tax Free store and the first PC World
Airport store at the new T5 terminal. Andrew Milliken, MD DSGi Airport
Retail said: "T5 will house the largest concentration of passengers
in Europe – all under one roof. This provides us with
a unique opportunity to make a significant step forward in our customer
proposition and to segment our store offering to better serve the specific
passenger needs in this single airline terminal." The ‘flagship'
Dixons Tax Free store in the main terminal will offer a full range of the
latest technology products and services in a spacious and fresh environment
with more ‘theatre' allowing customers to interact and
engage with all the products. A new dedicated fast-track accessories store
is for passengers short of time or making a last-minute purchase. A Dixons
Tax Free store in the satellite terminal is tailored to meet the specific
needs of passengers flying to long haul destinations. The first PC World
airport store will offer greater depth in computing and business-orientated
products and provide technical support to with the introduction of The
TechGuys.
24 August, 2007: PILOT SUCCESS - CURRYS TO ROLL OUT MOBILE COMMUNICATIONS
ZONES ACROSS THE UK - Successful trial leads to roll-out to some 550 UK
stores
Currys, the UK's leading specialist electrical retailer, has successfully
completed the piloting of a large-scale in-store communications zone. The
new zone will deliver integrated communications services for customers,
both in the home and on the move. A wide new range of mobile phones and
network tariffs, together with existing ranges of satellite navigation
equipment, hand-held connected devices, laptops and a choice of home digital
communications services form part of the offer.
21 August 2007: PC World launches Kids' PC range
PC World, the UK's leading chain of computing superstores, launched
a new range of laptops specifically designed for – and
by – kids. The new Advent K range of laptops is built
to a sturdy, powerful and funky specification drawn from focus groups
with school children. They feature interchangeable covers in a variety
of colourful designs and a range of accessories. All come with the PC
World Children's Charter commitment to configuring the laptops for safety.
An in-store TechGuy will set up the laptop in consultation with parents,
free of charge at the point of purchase.
20 August 2007: PC World announces major national child safety initiative
PC World, the UK's leading chain of computing superstores, will announce
today that it will offer a mandatory child security set-up for all PCs
and laptops that it sells as part of the retailer's commitment to improving
the online safety of the first truly digital generation. All parents
buying computers will be offered the service free at the point of purchase.
The service will restrict the amount of time that children can access
the PC and will restrict their access to potentially harmful content
online. Limits will be imposed in consultation with parents.
28 July 2007: Reaction from PC World to the launch of the BBC iPlayer
Reacting to the launch of the BBC iPlayer, Niall O'Keeffe, marketing
director of PC World said: "The launch of the iPlayer is a major
cultural and broadcasting shift and further evidence of the impending
marriage of the TV and the PC. Already more than eight in 10 PCs that
we sell come with a remote control, which reflects the increasingly common
practice of connecting PCs to TVs. The BBC's move into downloadable programming
will accelerate the PC's move from the spare room to the very heart of
the digital home. The days of the beige box whirring in the study are
well and truly over." In the last 12 months, sales of entertainment
PCs, configured to connect to televisions and other audio visual technology,
have risen by 300% percent at PC World.
25 July: Currys stocks stand-by saver
Currys announced the launch of a new product that promises to cut
average household energy consumption by up to ten per cent. The SMJ Energy
Saving Plug Adaptor totally cuts the power to electrical products left
on standby while still allowing them to be switched on and off using
a remote control. It is the first product of its kind to launch in the
UK. Currys estimates that more than half of all household electrical
items now have standby buttons. Recent Government reports estimate that
standby buttons waste up to 800,000 tonnes of carbon every year; enough
to fill the new Wembley stadium 450 times. In addition to the environmental
impact, the financial cost of standby buttons adds up to approximately £660million
a year.
18 July 2007: PC World and Orange team up to offer free laptops for new
broadband customers
PC World, the UK's leading chain of computing superstores, is launching
a groundbreaking deal for new broadband customers this week. Customers
who sign up to a two-year broadband connection with Orange at PC World
from this Thursday, will be given a new laptop worth over £300.
Customers must sign up for the Orange broadband contract at one of over
150 PC World stores nationwide. Tens of thousands of laptops are being
made available to support the promotion.
9 July 2007: PC World to launch the UK's first "robot dealership"
PC World, the UK's leading chain of computing superstores, announced
that it will open its first store within a store devoted exclusively
to the sale of robots. The decision to open Roboshops follows several
years of intensive research and development in the field of robotics
by leading global manufacturers. The PC World robot range will include
a range of models to suit every budget.
6 July 2007: Dixons announces online wine sales as part of long-tail e-commerce
strategy
The team at Dixons.co.uk are now offering customers the opportunity
to pick up some of the finest wines in the world as they shop for gadgets.
Dixons, long known for its state of the art gadgetry, will be adding another
definition of complexity to its lexicon – the complex
bouquet. Loyal customers shopping for MP3 players and HDTVs can now add
a case or three of their favourite tipple by visiting the Dixons site.
deVere Forster, general manager of Dixons.co.uk, said "Technology has
transformed our leisure time in the last few decades and many of our customers
like to relax with an occasional drop of wine. To us, offering complementary
products to make the night in complete makes a lot of sense and is very convenient
for our customers."
18 June 2007: Currys and PC World implement UK's first in-store take-back
programmes for end-of-life electrical products
The service will be available, free of charge, to all customers taking
home delivery and at Currys, Currys.digital and PC World stores nationwide
from Thursday 28th June. Customers who are buying new products will be
able to return their old ones to the store, even if the original product
has not been bought from Currys or PC World. Alternatively, customers arranging
home delivery of a new product can have their equivalent old product collected
on delivery.
Services news
13 August 2007: The TechGuys to run trials of free national technical
support service for laptops and PCs
The TechGuys, the UK's leading national digital support service,
will make a landmark contribution to the nation's digital health from Tuesday
14th August with the launch of trials of the UK's first free national technical
support clinic for households.
22 July 2007: The TechGuys urge Britons to avoid £40 million
power bill by switching off standby before holidays
A combination of potential power savings in the region of £40
million, unnecessary wear and tear on equipment and the risk of thunderstorm-related
power surges have led the TechGuys to issue a Code Orange Tech Alert ahead
of the start of the holiday season this weekend.
6 July 2007: TechGuys poll shows that "digital plumbing" is
a more common household chore for dads than DIY and mowing the lawn
The 20th century stereotype of dads as lawn mowing, DIY enthusiasts
is rapidly becoming a thing of the past. For the first time ever, "fixing" the
home PC and attempting to remove viruses are now more common for dads than
traditional requests to put up shelves or mow the lawn, according to research
carried out for the TechGuys, the UK's national digital support service
for UK homes.
Ireland
24 August 07 - DSG international plc Group Chief Executive officially
opens the first Currys franchise in Ireland - Growing network of superstores
to be complemented by franchise openings.
DSG international plc officially opened its first franchise store
in the Republic of Ireland in Letterkenny, Co Donegal. Group Chief Executive,
John Clare, CBE, performed the official opening with the staff of McEwen
Electrical Ltd, who will continue to own and manage the store, and Declan
Ronayne, Managing Director of DSG Retail Ireland Ltd, which trades as Currys,
Dixons and PC World in Ireland.
23 August - New Offices Officially Opened For Ireland's Largest Electrical
Retailer
John Clare, CBE, Group Chief Executive, DSG international plc was
in Dublin to officially open the new Retail Support Centre of Ireland's
leading electronic retailer. Trading as Dixons, Currys and PC World, DSG
Retail Ireland Ltd has located its 35-strong marketing, customer service,
human resources and accounts functions at the 8,000 sq ft purpose built
unit in The Park retail campus in Carrickmines, Dublin.
Greece
30 May 07 - Future growth strategy for DSG international in Greece
DSG international announced its future growth plans for Greece:
• Multi brand and multi channel strategy that will strengthen
Kotsovolos' position as the no 1 electrical retailer in Greece.
• On-going expansion of the Group though the opening of
new Kotsovolos Mega stores and Kotsovolos franchise stores across Greece
as well as the acceleration of the refit programme at the existing stores.
The final stage of transitioning from Radio Athinai into Kotsovolos.
• The launch of Electroworld.
• The launch of the two new web sites for Kotsovolos and
Electroworld, which feature the exclusive "collect @ store" service.
11 June 2007: Kotsovolos continues its dynamic expansion across Greece
Opening for the 7th franchise store in Lefkada
The new store of approximately 300 square meters opened its doors
on Thursday, June 7th. The opening was accompanied by two days of promotional
offers.
Spain
17 July 2007: PC City Sponsors the Modding Area at the 11th Campus Party
In Valencia
From 23 to 29 June, PC City was a sponsor of Campus Party in Valencia,
the biggest electronic entertainment networking event of the world. More
than 6,000 people attended the Valencia Trade Fair in this 11th edition.
The big event started with the "Video Games Live" show, a combination
of light and music on the theme of video games. Music was performed by
a symphony orchestra, and the event was held at the City of Arts and Sciences
of Valencia.
Group Awards
DSG international shortlisted for Environmentally Friendly Retailer
of the Year in the People in Retail Awards (announced Oct)
Margaret Bridgwood of Currys shortlisted for Frontline Customer
Service Person of the Year in the People in Retail Awards (announced
Oct)
The TechGuys is a regional winner, and national finalist in the
National Business Awards for Business Innovation of the Year (announced
Nov)
PR Team Awards
Won the CIPR Excellence Award for Best Use of New Media in the
launch of The TechGuys
Shortlisted in the PR Week Awards for Best Technology Campaign and Best
Use of New Media in the launch of the TechGuys (announced Oct)
Shortlisted in the CIPR Pride Award for In-house Team of the Year,
Best Use of New Media, and Internal Communications Campaign of
the Year (announced Nov)
6 September, 2007
Immediate release
The TechGuys, the UK's first and only truly national
digital support service, celebrates its first birthday this week.
The service today employs 500 field engineers, 1,500 call centre technicians,
40 product evaluation specialists and 450 in-store engineers, with plans
to add new recruits to the national team in the coming year. One hundred
and sixty in-store TechGuys service centres have been opened during the
year. The TechGuys deal with a customer request for assistance on average
every six seconds.
In twelve months, the TechGuys have made 200,000 home visits, dealt
with 5 million calls from customers and handled 50,000 requests for support
through in-store, call centre and stand-alone TechGuys service centres.
"There's no doubt that the need for
our service is growing incredibly strongly," said David
Bugg, commercial director at the Tech Guys. "The last
year has delivered huge changes in consumer technology and we all need
experts to assist. In twelve months, we've seen several
new processor launches, and explosion in the use of wireless technology,
the launch of Windows Vista, the boom in social networking sites, the
arrival of a host of new games consoles and much more. The year ahead
will see the beginning of the digital switchover in the UK, which is
one of the biggest technology events since the invention of the TV
in the first place."
Looking back at the first year of operation, the TechGuys have
witnessed the following trends:
1. The wireless home
An explosion in the use of wireless technology in the home as e-Britain
became a reality. Approaching two thirds of UK homes are now connected
to the Internet and many are choosing wireless connections to enable
them to access the web from any room in the house and to connect
several devices, including next generation games consoles, laptops
and PCs. Many of the homes that have installed wireless networks
have taken inadequate steps to protect themselves against data
theft and "bandwidth
bandits", the TechGuys report. A straw poll of wireless
networks reveals that as few as three in ten have been secured
with encryption technology and that half of the secured networks
have selected the lowest level of protection which can be easily
hacked. The TechGuys has turned its fleet of vehicles into wireless
detector vans to test the security of home networks and provide
advice and guidance on how to secure networks.
2. The changing face of domestic responsibilities
DIY, the great suburban pastime, has been superseded by TIY (tech it yourself) this year on the list of domestic tasks for men, according to YouGov research for the TechGuys. Rapid growth in the sale of digital devices, mens' innate tendency to by-pass the instruction manual and the British tendency to put off asking for directions until the last possible moment have contributed to a rise in the requirement for technical support.
3. The digital switchover
Volumes of enquiries to the TechGuys about issues related to digital switchover suggested that Britain is waking up to both the potential of switchover and the urgent need to ensure that all domestic equipment is able to receive the new digital signals. The TechGuys have responded to many thousands of requests from customers for support in setting up their equipment, checking and if necessary installing new aerials and advising on how to get the best picture quality from their new TV. The TechGuys is also working with the official bodies responsible for managing the switchover process on the implementation of digital switchover in Whitehaven this Autumn. TechGuys will provide guidance, help and technical support to the local community, including vulnerable groups.
4. The growth in digital data storage
Hundreds of millions of gigabytes of data are now being stored in UK homes. Entire family photo collections, billions of pages of correspondence, millions of songs, decades of video and much more now reside on the hard drives of home PCs. And yet, too few of us are taking the time to back-up this precious archive. Approaching one in ten calls to the TechGuys relates to a PC or laptop crash and more than one in twenty calls is in relation to a data recovery request. As Britain moves out of what was probably the most photographed summer in history, the TechGuys predict that data storage and data recovery requests from customers will increase. These, combined with connected home technologies and digital television services will become four of the major service areas on which the TechGuys will advise and support customers in the year ahead.
Ends
More information:
Rob Forbes, PC World, 07872 671829
rob.forbes@dsgiplc.com
Hamish Thompson, Twelve Thirty Eight Ltd, 07702 684290
hamish.thompson@1238kmh.com
The TechGuys was launched in September 2006 and is the first and only truly national, fully certified technical support service. The company operates a ‘no fix no fee' policy for when gadgets go wrong, but also aims to help people get the most from their technology by explaining and demonstrating full
functionality. The service is open to everyone, regardless of where the
technology was purchased. The TechGuys offer support on a wide range of
technology, from the latest televisions to laptops. The TechGuys estimates
that over 80% of computer queries can be solved over the phone. There is
also an online service at www. TheTechGuys.com and the capacity to visit
15,000 homes every week. The business is fully owned by DSG international,
parent company of PC World, Currys and Dixons.
20 August, 2007
- NEW PC WORLD CHILDREN'S CHARTER COMMITS RETAILER TO CONFIGURING ALL PCs TO ENSURE CHILD SAFETY AT THE POINT OF PURCHASE
- Omnibus research for PC World reveals that seven in ten (70%) parents believe their children would be educationally disadvantaged without access to PCs at home, yet four in five (82%) parents are concerned about their children's safety online
PC World, the UK's leading chain of computing superstores, will announce today that it will offer a mandatory child security set-up for all PCs and laptops that it sells as part of the retailer's commitment to improving the online safety of the first truly digital generation. All parents buying computers will be offered the service free at the point of purchase. The service will restrict the amount of time that children can access the PC and will restrict their access to potentially harmful content online. Limits will be imposed in consultation with parents. In the last year, PC World customers bought over 1.4 million PCs and laptops, served by over 6,400 PC World staff in the UK.
A major study commissioned by PC World to coincide with the launch of
the Children's Charter investigates the relationship between children and
IT in the home. It reveals high levels of anxiety amongst parents in relation
to their children's education, safety and exposure to potentially unsuitable
content online.
Seven in ten (70%) of parents said that their children would be educationally
disadvantaged without access to computers at home. Many parents cite online
homework and access to up to date information about current affairs as
two material factors that support the importance of home IT equipment.
Four in five parents (82%) however, said that they are concerned about their children's safety on the internet.
Parents are more than twice as concerned about the time their kids spend
online as they are about time their kids spend out with friends. One in
ten parents said that they don't know what websites their children visit.
Many complain about the growing phenomenon of "websenteeism",
as their children spend increasing amounts of time online networking with
their friends.
Three quarters (75%) of parents said they'd be interested in tracking
what their kids do online.
Parents also expressed concern about their children's relatively high levels of technical ability. Two in five parents with children aged 10-15 say that their children are more technically literate than they are.
Keith Jones, managing director of PC World, will say at a news conference this morning in London: "What parents are telling us is that PCs and laptops are essential educational tools for their kids but that they carry risks. We're launching today a radically new approach to our policy on the sale of IT equipment for children. If parents are buying a laptop or PC for their child, thousands of PC World store colleagues and in-store TechGuys will configure it to manage the child's access to the internet and guard against access to potentially unsuitable content."
He will add: "I'm a dad myself and am convinced that the internet is a brilliant resource that democratises information and opinion, but it does also carry inappropriate and dangerous material. Kids need technology, but they also need protection and that's why we've launched our new PC World Children's Charter today."
Lorraine Kelly, broadcaster and parent said, "Kids these days have never had it so good and yet in a way they've never had it so difficult as well. For adults technology can be bewildering, but we are at least able to exercise our experience and judgement in figuring out what to do with it. For the young that isn't as easy. PCs, Laptops and the Internet offer a window into a new world that is as fraught with risk as it is filled with potential opportunity. Speaking as a mum I know that technology is a real draw for kids and I welcome this responsible initiative from PC World which will go a long way to safeguard our children."
Stephen Carrick-Davies, CEO of Childnet welcomed the announcement: "Childnet is delighted to work with PC World in ensuring that parents have good quality advice about keeping their children safe online. We are especially pleased that the ‘Know IT All' content which Childnet has produced for schools is being distributed for free through the PC World stores and pre-loaded onto computers and believe that this will make a real difference in helping parents understand eSafety issues and therefore better able to care for their children as they use the internet."
Amongst the other findings in PC World's omnibus research were the following:
- Four in five (77%) said that they prefer their kids to spend time
using a laptop than watching TV.
- Nine in ten (89%) said that PCs deliver a greater educational benefit
than TVs.
- Nearly all (93%) of kids aged 7-15 have used the internet say parents.
- Kids rate laptops (31%) over games consoles (25%), mobile phones
(18%) and TVs (9%) as the most desirable technology to, according to parents.
- Parents' biggest concerns about kids online are misuse of the internet
(20%), inappropriate material (15%) and chat rooms (14%).
- Ends -
More information, interviews and photography:
Rob Forbes, PC World, 01727 204248
rob.forbes@dsgiplc.com
Hamish Thompson, Twelve Thirty Eight Ltd, 07702 684290
hamish.thompson@1238kmh.com
About PC World
PC World is Britain's largest specialist chain of computing superstores.
The superstores offer more than 5,000 product lines including extensive
ranges of PCs, laptops, printers, software, peripherals and accessories
from the major brands, as well as many PC World exclusive products. In-store
PC Clinics offer on the spot advice and service. Component Centres offer
a 'one-stop shop' for customers with advanced technical knowledge, providing
a vast choice of PC components and upgrade products at competitive prices.
In 2007, PC World won Retail Week's Product Innovation of the Year award,
for its Data Recovery service. Every PC World store has an in-store business
centre staffed by experienced business specialists. They offer local
companies face-to-face help and advice with choosing the best IT solutions.
There are 157 stores in the UK and 10 in the Republic of Ireland.
17 August, 2007
Immediate release
Reevoo, the UK's leading independent publisher of genuine customer reviews, today announces the appointment of Charles Delamain as Commercial Director. Charles joins Reevoo from Orange, where he was Director of Partner Solutions. He will be responsible for establishing retail partnerships in new sectors, accelerating consumer adoption of the Reevoo service and developing the network to provide high quality traffic to retail partners.
Announcing Charles' appointment, Richard Anson, CEO and Founder of Reevoo said: "We are delighted to have Charles on board. He brings exceptional business development experience, which will be an invaluable asset in our mission to be the world's most trusted brand for helping people choose what to buy. His expertise in the mobile commerce markets will be an enormous asset, particularly as we explore the potential for rolling out mobile services to our retail partners in coming years."
As Director of Partner Solutions at Orange Charles was responsible for leveraging web and WAP portals to build partnerships with leading European organisations in the e-commerce, personal finance and gambling sectors. Charles previously served as Director of the Commercial Department at Interactive Investor International.
Charles Delamain said: "I am thrilled to be joining Reevoo at such an interesting time. With shoppers increasingly looking for independent opinions and reliable advice when shopping online, Reevoo is well positioned to help retail partners increase conversion rates by empowering consumers. I'm especially looking forward to expanding the service into new European territories and integrating new convenient tools into the Reevoo offering."
Reevoo customer opinions on over ten thousand products have been displayed by retail partners more than 12 million times in the last month alone.
UK e-tailers that already partner with Reevoo include Dixons, Currys, Woolworths, The Carphone Warehouse and Comet. Visitors to these retailers' sites will find genuine and impartial reviews that will provide useful guidance as part of the decision making process. Reevoo also runs a customer review portal, www.reevoo.com.
- Ends -
More information:
Chris Winstanley, Marketing & Communications Manager, Reevoo, 020 7654
0340
chriswinstanley@reevoo.com
Hamish Thompson, Twelve Thirty Eight Ltd, 07702 684290
hamish.thompson@1238kmh.com
<a href="http://www.reevoo.com/press">www.reevoo.com/press</a>
Reevoo is the leading independent publisher of customer reviews on the web. Reevoo collects and publishes genuine and impartial customer reviews that enable shoppers to make informed choices. The reviews are conveniently positioned adjacent to the relevant products on retailers' websites and the service is supported by a customer review portal, www.reevoo.com. Reevoo was founded in 2004 and to date retailers have displayed its customer reviews more than 100 million times. Reevoo retail partners include many household names, including Dixons, Woolworths, Currys, Comet, Nurseryandtoys.com, Baby Monitors Direct and many others.
Reevoo is backed by Eden Ventures and by private investors. The company
has been shortlisted for this year's prestigious Startups Awards in two
categories – Best Use of Technology and Online Business
of the Year.
13 August, 2007
- National TechGuys call centre to provide free technical
support on 2nd Tuesday of each month
- Trial of free walk-in digital emergency clinic in London
on Tuesday
- On the spot free support for digital breakdowns
The TechGuys, the UK's leading national digital support service, will make a landmark contribution to the nation's digital health from Tuesday 14th August with the launch of trials of the UK's first free national technical support clinic for households.
An army of qualified technicians will deliver this pioneering digital community service. They will have access to Europe's most sophisticated technical support database and will be on hand to deliver free support for customers experiencing problems with their PCs and laptops. All brands will be supported, regardless of where the laptop or PC was purchased. The TechGuys is operated by DSG international plc, parent company of PC World, Currys and Dixons.co.uk.
The service will operate on the second Tuesday of each month for an initial three month trial. TechGuys data indicates that support requirements are at their highest on Tuesdays and with the school holiday well underway, the nation's home technology is under unprecedented pressure to perform.
Between 8.00am and 9.00am and 5.00pm and 7.00pm on Tuesday 14th August, the TechGuys' national technical support centre will offer the services of its phone-based technicians free of charge. The TechGuys will also run a trial free rush hour clinic during the same times at the PC World store in London's Tottenham Court Road. Customers calling 0870 2401004 or visiting the PC World store will have access to some of Britain's leading technical experts free of charge. All advice and guidance will be free of charge.
Announcing the trial, David Bugg, TechGuys director, said: "We're likening this trial to a digital NHS. The trial will provide technical help to customers that is free at the point of delivery. We are also signalling to the hundreds of thousands of people who are tearing their hair out with technology problems and don't yet know where to turn that there are friendly and professional services available to help them."
David Bugg added: "Our expert technicians will be on hand to put all major software issues right. Most of the problems that tie people in knots for hours can be fixed in minutes over the phone by a TechGuy. We've set the times to coincide with rush hour to maximise convenience and we've laid on extra emergency support to cope with anticipated demand."
TechGuys technicians have access to Europe's largest and most up-to-date technical database. It records faults and solutions based on tens of millions of interactions with customers and is updated around the clock. The database is designed to enable the TechGuys to talk a caller through the solution to the problem in the shortest possible time.
David Bugg said: "We're a nation that tends to favour self-help if there isn't an obvious solution available to us. By offering our services free on one Tuesday a month, we're making our contribution to digital health awareness in the UK."
He added: "This is a market in its infancy, but we're already certain that digital support services for homes will become one of the most commonplace domestic services in years to come, eclipsing plumbers and builders. Already research is telling us that mean are spending more time trying to fix their computers than they are on DIY of mowing the lawn. That tells us that there's a clear need."
- Ends -
To arrange filming, photography or interviews with the TechGuys please contact us.
Rob Forbes, PC World, 07872 671829
rob.forbes@dsgiplc.com
Hamish Thompson, Twelve Thirty Eight Ltd, 07702 684290
hamish.thompson@1238kmh.com
The TechGuys was launched on 4th September 2006 and is the first and only truly national, fully certified technical support service. The company operates a ‘no fix no fee' policy for when gadgets go wrong, but also aims to help people get the most from their technology by explaining and demonstrating full functionality. The service is open to everyone, regardless of where the technology was purchased. The TechGuys offer support on a wide range of technology, from the latest televisions to laptops.
There are currently 3,000 fully qualified TechGuys across the country,
with a further 2,000 being trained over the next three years. The company
estimates that over 80% of computer queries can be solved over the phone.
There is also an online service at www. TheTechGuys.com and the capacity
to visit 15,000 homes every week. The business is fully owned by DSG international,
parent company of PC World, Currys and Dixons.
Immediate release
PR99/07
27 July, 2007
Reacting to today's launch of the BBC iPlayer, Niall O'Keeffe, marketing director of PC World said: "Today's launch of the iPlayer is a major cultural and broadcasting shift and further evidence of the impending marriage of the TV and the PC. Already more than eight in 10 PCs that we sell come with a remote control, which reflects the increasingly common practice of connecting PCs to TVs. The BBC's move into downloadable programming will accelerate the PC's move from the spare room to the very heart of the digital home. The days of the beige box whirring in the study are well and truly over."
In the last 12 months, sales of entertainment PCs, configured to connect
to televisions and other audio visual technology, have risen by 300% percent
at PC World.
- Ends -
To arrange filming in PC World stores or for interview requests, please
call:
Rob Forbes, PC World, 07872 671829
rob.forbes@dsgiplc.com
Hamish Thompson, Twelve Thirty Eight Ltd, 07702 684290
hamish.thompson@1238kmh.com
PC World is Britain's largest specialist chain of computing superstores.
The superstores offer more than 5,000 product lines including
extensive ranges of PCs, laptops, printers, software, peripherals and accessories
from the major brands, as well as many PC World exclusive products.
In-store PC Clinics offer on the spot advice and service. Component
Centres offer a 'one-stop shop' for customers with advanced technical knowledge,
providing a vast choice of PC components and upgrade products at
competitive prices. In 2007, PC World won Retail Week's Product Innovation
of the Year award, for its Data Recovery service. Every PC World store
has an in-store business centre staffed by experienced business specialists.
They offer local companies face-to-face help and advice with choosing the
best IT solutions. There are 157 stores in the UK and 10 in the Republic
of Ireland.
PR95/07
22 July, 2007
- Britons advised to avoid an unnecessary £40 million power bill and wear and tear to devices by switching off stand-by
- Risk of thunderstorm power surge damage as inclement weather set to continue in the UK
A combination of potential power savings in the region of £40 million, unnecessary wear and tear on equipment and the risk of thunderstorm-related power surges have led the TechGuys to issue the following Code Orange Tech Alert ahead of the start of the holiday season this weekend.
To avoid an unnecessary aggregate power bill of more than £40 million, Britons are advised to check their homes and switch off and unplug all non-essential equipment before embarking on their holidays. The list of devices includes the following:
- PCs and laptops
- Televisions
- Mobile phone chargers
- DVD players and recorders and VCRs (unless set to record
during the holiday)
- Radios, especially digital radios
- Hi-fi equipment
- Battery chargers
- Hair straighteners
TechGuys' chief communicator Tim Fairs said: "The Energy Saving Trust recently reported that as much as £37 a year could be saved by the average UK home by simply avoiding the use of stand-by facilities on electrical items. That's getting close to £1 billion per annum in wasted electricity. The amount that is potentially wasted on stand-by is higher during the holiday season, with the double whammy of higher home occupancy and usage and more time with devices spent idle when people go away."
He added: "For some devices, the wear and tear associated with stand-by
on some devices could reduce their lifespan. If you combine this
with the potential savings, the case for flicking the switch pre-holiday
is even stronger."
The TechGuys advise that some items may need to remain on stand-by
during any holiday absence. Set-top boxes with built-in recorders
set to record programmes during the holiday will need to remain on
stand-by, as will devices such as Slingbox that enable people to view their
TVs and recorded programming remotely. For further advice and information,
please call the TechGuys on 08456 024024.
The BBC Weather Centre's long-term forecast suggests that inclement weather, with frequent spells of rain, will continue until the end of July. With "Summer" upon us, this creates a greater risk of thunderstorms, lightning strikes and power surges. The TechGuys advise households to take the following steps:
1. Ensure that all PCs and laptops are unplugged from the wall and phone lines prior to departure on holiday
2. Invest in a surge protector to avoid potential damage to sensitive IT equipment. A 4-way plug with integral surge protector is available from PC World for as little as £7.
- Ends -
More information:
Rob Forbes, PC World, 07872 671829
rob.forbes@dsgiplc.com
Hamish Thompson, Twelve Thirty Eight Ltd, 07702 684290
hamish.thompson@1238kmh.com
The TechGuys was launched on 4th September 2006 and is the first
and only truly national, fully certified technical support service.
The company operates a ‘no fix no fee' policy for when
gadgets go wrong, but also aims to help people get the most from their
technology by explaining and demonstrating full functionality. The service
is open to everyone, regardless of where the technology was purchased.
The TechGuys offer support on a wide range of technology, from the latest
televisions to laptops.
There are currently 3,000 fully qualified TechGuys across the country,
with a further 2,000 being trained over the next three years. The
company estimates that over 80% of computer queries can be solved over
the phone. There is also an online service at www. TheTechGuys.com and
the capacity to visit 15,000 homes every week. The business is fully
owned by DSG international, parent company of PC World, Currys and Dixons.
PR94/07
18 July, 2007
Immediate release
- Free laptop worth over £300 for customers who sign up to two year contract with Orange broadband in PC World stores
- Monthly broadband subscription of £14.99,
bandwidth speeds of up to 2Mb
PC World, the UK's leading chain of computing superstores, is launching
a groundbreaking deal for new broadband customers this week.
Customers who sign up to a two-year broadband connection with Orange at PC World from this Thursday, will be given a new laptop worth over £300. Customers must sign up for the Orange broadband contract at one of over 150 PC World stores nationwide. Tens of thousands of laptops are being made available to support the promotion.
Niall O'Keeffe, marketing director of PC World, said: "The chance to have a free laptop is an amazing offer that is sure to tempt thousands of customers to sign up to Orange broadband through our stores. Orange broadband is already highly competitive, with one of the lowest monthly tariffs on the market. I am sure that the inclusion of a free laptop will electrify the market."
He added: "We are offering this promotion with Orange as part of our commitment to supporting Broadband Britain and the connected home. Internet access and access to home IT is increasingly important for British families. There are educational benefits for children and numerous practical and social benefits for adults. We are pleased to be offering this groundbreaking deal as part of our commitment to Britain's digital future."
The laptops will have a minimum specification of 15.4" Widescreen display and they are wireless enabled with a Celeron processor, 256MB memory, 40GB hard drive and a DVD Rewriter. Customers are also able to 'trade up' to a higher specified laptop from just £19.99 or to receive a discount of up to £350 off any laptop in the entire PC World laptop range.
Key focus laptop upgrade example:
Laptop: Offer price Retail price Saving
Advent 7211 £69.99 £429.99 £360
Orange broadband offer:
Price £14.99 (per month) 1st three months are half price - £7.49
only
Contract: 24 months
Download speed: 2Mb (up to)
Includes wired ADSL Modem
NB: £19.99 per month package also available with unlimited downloads and up to 8Mb download speeds.
- Ends -
More information:
Rob Forbes, PC World, 07872 671829
rob.forbes@dsgiplc.com
Hamish Thompson, Twelve Thirty Eight Ltd, 07702 684290
hamish.thompson@1238kmh.com
PC World is Britain's largest specialist chain of computing superstores.
The superstores offer more than 5,000 product lines including
extensive ranges of PCs, laptops, printers, software, peripherals and accessories
from the major brands, as well as many PC World exclusive products.
In-store PC Clinics offer on the spot advice and service. Component
Centres offer a 'one-stop shop' for customers with advanced technical knowledge,
providing a vast choice of PC components and upgrade products at
competitive prices. In 2007, PC World won Retail Week's Product Innovation
of the Year award, for its Data Recovery service. Every PC World store
has an in-store business centre staffed by experienced business specialists.
They offer local companies face-to-face help and advice with choosing the
best IT solutions. There are 157 stores in the UK and 10 in the Republic
of Ireland.
PC World, the UK's leading chain of computing superstores, today announces that it will open its first store within a store devoted exclusively to the sale of robots. The decision to open Roboshops follows several years of intensive research and development in the field of robotics by leading global manufacturers. The PC World robot range will include a range of models to suit every budget.
"This is our first step in an exciting new area of technological development," said Keith Jones, managing director of PC World. "We are convinced that robotics will play an increasingly important role in the field of consumer technology in the years ahead and the time is right for us to enter this developing market. The robot will soon become a mass-market phenomenon."
Initial robots in the PC World range will include:
Spykee – a new technologically advanced motorised robot. Once constructed, you can control Spykee wirelessly through your Wifi connection on your PC, turn him into a Spy Robot that can move around the house, listen to conversations, watch movements and speak to others on your behalf. You can also use Spykee to communicate with Skype users through the internet from the other side of the world. He can record and send snapshots of his surroundings back to your loved ones, allowing you to add sound effects, video filters and lighting effects. You can also turn Spykee into your very own personal MP3 player, playing your favourite tunes. Spykee is also a video surveillance monitor that activates an alarm on your computer or sends a picture by email when movement is detected. Finally, when he gets a little run down and his soul (battery) gets weak, he will make his own way back to his docking station to re-charge his batteries.
An R2D2 droid complete with image projection, sound, lights, movement
and much, much more. This droid has the ability to project DVDs, digital
images and PS1 and PS2 console games onto an 80" screen. He features
an ipod dock and can play MP3, MP4 and CDs. Sound is released through integrated
speakers that can be set to either stereo or surround sound mode. He features
memory card slots that are compatible with USB, SD cards, Smart media
and multimedia cards. And if that's not enough he also features realistic R2D2 sounds and lights and his head moves 270 degrees just like the real thing! As well as a rotating head this model can also lean back 65 degrees to allow image projection on the ceiling as well as the wall. Safety sensors are included on the front, rear and side of the model and you even get a remote control in the shape of the Millennium Falcon, which also includes realistic sound effects.
Other robots being examined for potential addition to the range include
a model that moves on the ground and can fly and a "companion" robot
for children.
ENDS
Notes to editors:
The field of robots has been the subject of science fiction novels for
many years. One of the most famour science fiction authors was Isaac Asimov,
who developed the following three laws of robotics:
1. A robot may not injure a human being or, through inaction, allow
a human being to come to harm.
2. A robot must obey orders given to it by human beings except
where such orders would conflict with the First Law.
3. A robot must protect its own existence as long as such protection
does not conflict with the First or Second Law.
A senior PC World buyer said: "Our buyers have been busily studying science fiction films to familiarise themselves with all visions of robotics. PC World's product selection process will take Asimov's laws fully into account."
- Ends -
More information, interviews and photography:
Rob Forbes, PC World, 01727 204248
rob.forbes@dsgiplc.com
Hamish Thompson, Twelve Thirty Eight Ltd, 07702 684290
hamish.thompson@1238kmh.com
- PC repairs and general IT maintenance are in the
top ten weekly domestic duties for dads for the first time
- Tech tasks are now twice as common as mowing the lawn
for most dads
- "TIY" (Tech It Yourself) is also more common
than DIY
- Dedicated TechGuys helpline, 08456 024 024, is launched
to deliver expert under-the-bonnet advice
The 20th century stereotype of dads as lawn mowing, DIY enthusiasts is rapidly becoming a thing of the past. For the first time ever, "fixing" the home PC and attempting to remove viruses are now more common for dads than traditional requests to put up shelves or mow the lawn, according to research carried out for the TechGuys, the UK's national digital support service for UK homes. The frequent domestic query - "have you mowed the lawn yet?" - has been replaced with "have you managed to configure the router to enable my laptop to print via the home network?" The TechGuys' research findings suggest that the traditional uncomplicated pipe, slippers and lawnmower lifestyle is now a distant dream.
YouGov research (sample size: 2,021 adults) for the TechGuys reveals that PC repairs and general IT maintenance now rank seventh and tenth on the weekly chores list with two in five dads (38%) identifying PC repairs and one in five (19%) IT maintenance as weekly tasks. Top of the list was washing up (79%), with mowing the lawn rating a lowly 9th (29%). Stereotypical male tasks including decorating, washing the car and putting up shelves also ranked below computing on the weekly chore list, reflecting the changing face of the 21st century home.
Tim Fairs, head of marketing at The TechGuys, said: "The prominence of IT tasks on the list is amazing. A domestic toolbox is as likely to contain a couple of spare USB cables as a hammer and nails these days."
He added: "Dads swap being glued to their desk all week for being wired to the household PC on the weekend. It really shouldn't be that way. Dads are getting themselves into a digital tangle and spending more time than they should on remedial work."
In parallel, the TechGuys, which operates the UK's biggest and most advanced technical support call centre, has anecdotally recorded a rise in furtive, whispered calls to their national helpline as dads find themselves out of their depth in digital deep water. Dads anxious to put right their digital plumbing can give the TechGuys a call and get telephone-based step-by-step guidance through the complexities of today's digital home.
Tim Fairs explains, "We found that dads, as matter of pride, will want to have a go, but with the best will in the world, often find themselves out of their depth, sometimes even compounding the problem. It's a case of more thwarted than sorted. Dads can call us year round, as can anyone, and we will be pleased to help you. Now everyone can have access to technical support. It's a bit like having a reliable mate down the pub on the end of a phone."
YouGov carried out the research on behalf of The TechGuys.
- Ends -
More information:
Rob Forbes, PC World, 07872 671829
rob.forbes@dsgiplc.com
Hamish Thompson, Twelve Thirty Eight Ltd, 07702 684290
hamish.thompson@1238kmh.com
Notes to Editors
The TechGuys was launched on 4th September 2006 and is the first
and only truly national, fully certified technical support service. The
company operates a ‘no fix no fee' policy for when
gadgets go wrong, but also aims to help people get the most from their
technology by explaining and demonstrating full functionality. The service
is open to everyone, regardless of where the technology was purchased.
The TechGuys offer support on a wide range of technology, from the latest
televisions to laptops.
There are currently 3,000 fully qualified TechGuys across the country,
with a further 2,000 being trained over the next three years. The company
estimates that over 80% of computer queries can be solved over the phone.
There is also an online service at www. TheTechGuys.com and the capacity
to visit 15,000 homes every week.
DSG international plc, Europe's leading specialist electrical retailer, announces today the appointment of Tom Barry as Managing Director of the Tech Guys, the UK's first national digital support service for UK homes. He will be responsible for the development of the Tech Guys business and for service delivery across the whole of DSG international.
Tom Barry joins DSG international from Comet where he was Deputy Managing Director with responsibility for retail operations, customer home fulfilment and customer repairs. It is anticipated that he will start his new role in the Autumn.
Announcing the appointment, John Clare, Group Chief Executive, said: "I am delighted that Tom will be joining us to lead the talented team building our rapidly-growing TechGuys operation. The Tech Guys proposition is central to our customer service commitment and therefore enormously important to our strategy. I am confident that Tom has the right blend of skills and experience to lead the national development of this major service provider."
The TechGuys were launched in September 2006 as the first truly national digital support service for UK homes. The service offers customer support on an unrivalled scale, through a field force of expert engineers, state-of-the-art call centre and in-store service centres in all PC World stores. The TechGuys offer support to customers irrespective of where they bought their technology.
Tom Barry was previously Buying Director and Logistics Director at B&Q plc. He is a member of the Institute of Directors, the Marketing Society, the Henley Business School Alumni, and the Business in the Environment Alumni.
- Ends -
More information:
Hamish Thompson, Twelve Thirty Eight, 07702 684290
- Europe's leading electrical retailer signals commitment to a substantial
increase in its energy-efficient range
- Parallel commitment to more information in-store will enable customers
to make informed environmental choices
In a speech to its international supplier conference in London later today, DSG international chief executive John Clare will call on global manufacturers of consumer electronics to focus their energies on supporting the international green agenda.
He will ask manufacturers to achieve this through more efficient product design, including the phasing out, wherever possible, of stand-by functions on consumer electronics. Mr Clare will also call for the increased use of sustainable materials, a focus on energy reduction and closer collaboration with retailers on marketing and promotion of green products.
In advance of his speech, Mr Clare commented: "From a retail perspective, the shift in customer behaviour is already beginning. The introduction of energy efficiency labelling in our white goods ranges several years ago brought about a fundamental shift in buyer behaviour. I believe that the same will happen in the brown goods sector. Already, we are seeing more and more customers making buying decisions on the basis of energy efficiency. As an illustration, our decisions to introduce solar panels and phase out the sale of conventional light bulbs were enormously popular with both customers and stakeholders. I suspect that the momentum in this area will only increase."
John Clare will use his speech to highlight the increasing political attention focused on environmental issues: "Making progress on the green agenda is rightly the responsibility of all of us and as Government urges business to lead on this issue, we can expect more scrutiny and regulation in this area. I believe that it is critical that DSGi maintains its position as being actively engaged in this area. As a business we are now more effectively showcasing the good work that has already been done and the progress the business has made."
Calling for closer collaboration between retailers and manufacturers, he will add: "In partnership with our Global suppliers, we are in a prime position to have a significant impact on our customers' behaviours and choices. We must use this position in the right way – now. We must work together to offer more energy-efficient products, phase out, where possible, the stand-by function on electrical products, provide energy efficiency information to users, including energy efficient labelling for brown goods. Please work with us on these important initiatives."
According to recent Government estimates, electrical devices left on stand-by account for 7TWh of energy and emit nearly 800,000 tonnes of carbon each year.
Mr Clare will also point to the Group's increasing focus on environmental initiatives, including:
- Collaboration with the Energy Savings Trust to increase the awareness
of energy-efficient products through comprehensive labelling. Development
of a range of labelled brown goods including, most recently, own-brand
set top boxes.
- A programme to develop an own-brand carbon-neutral PC, reducing
the energy consumption to 12% of the industry average for PCs, and using
a state of the art carbon offset programme to cover the remaining impact.
- The introduction of new energy efficient and solar ranges and the
de-listing of energy-hungry products such as conventional light bulbs.
- Increase in the volumes of packaging waste that are recycled. Use
of recycled materials in own-brand packaging. Introduction of the only
carrier bags made from 100% recycled materials.
- A programme to substantially reduce energy consumption in the Group's
stores in partnership with the Carbon Trust, yielding a carbon saving of
8,500 tonnes each year.
- Redesign of the Group's international supply chain, including a
complete restructuring of its UK operations. Achievement of a substantial
reduction in the Group's delivery mileage through effective logistics management
and introduction of a fleet of double-deck vehicles.
- Greater transparency in product labelling, literature and promotion,
including a partnership with Waterwise that introduces water efficiency
ratings into promotional material.
- The introduction of the UK's only national store take-back programme
for end-of-life products in response to the WEEE Directive.
-Ends-
More information:
Hamish Thompson Twelve Thirty Eight 07702 684290
PC World, the UK's leading chain of computing superstores, announces today that it is launching a project to develop the world's most energy-efficient and environmentally friendly PC. Whilst PC World recognises that carbon neutrality cannot be entirely achieved using existing manufacturing processes, PC World will purchase top-up carbon offsets for the new product to cover any residual environmental impact.
The project will see PC World, which is also the UK's largest manufacturer of own-brand computers, work with global suppliers on the development of a PC built with cutting edge environmentally friendly components. The first carbon-neutral PC could be on PC World shelves as early as the Autumn. PC World own brand computers include Advent and Ei System.
Components will be selected for their efficiency and low energy consumption and the PC will be manufactured in Europe, from recycled or recyclable materials, where possible, in line with the retailer's "design to disposal" programme. Carbon offsets will also be acquired to cover the impact of component production and transportation.
Bryan Magrath, commercial director of PC World said: "We're harnessing the very latest technology and the expertise of cutting edge component developers to create the first ‘PC PC'. What isn't widely understood is the enormous progress that has been made in the creation of energy efficient computing technology over the last few years. It's a process that we expect to accelerate in the months and years ahead."
The new Windows Vista operating system will be installed on the new PC, enabling energy consumption benefits through the use of integrated power management systems.
The PC will also come with an advice booklet for customers on ways in which they can use their PCs to minimise environmental impacts through the use of technology, such as avoiding unnecessary car journeys by communicating via the internet, ordering goods and services and using online banking.
*More information:*
Hamish Thompson | Twelve Thirty Eight Ltd | 07702 684290
The TechGuys, the UK;s national digital support service, is warning households about the rapid emergence of a new suburban scourge, the "Bandwidth Bandit", as increasingly high tech thieves hack in home wireless networks to access the internet and download data. The cleverest bandits are also able to access files from home PCs, raising risks of data theft.
TechGuys field engineers have anecdotally reported the frequent detection of neighbouring unsecured wireless networks during routine maintenance visits to customers' homes. At the same time, nearly half of all calls to the TechGuys laptop support line are wireless network related.
David Bugg of the TechGuys warns: "Whilst secure wireless networks offer huge advantages, unsecured networks create significant risks for households. Bandwidth theft is a totally invisible crime and a worrying new phenomenon. Our advice to customers is to ensure that their networks are secure. There are regular reports of thieves prowling suburban streets with laptops in search of unsecured networks and households need to beware. Criminals undertake this activity to download illegal content from the Internet without revealing their identity."
In the last eight weeks, the TechGuys have responded to thousands of calls from customers worried about the security of their wireless networks. The TechGuys can quickly put in place the measures to ensure that home wireless networks are secure. In addition to the mobile detector van service, the TechGuys will offer callers to their helpline, 0800 023 2300, a free wireless diagnostic service or a step by step guide at the TechGuys website, www.thetechguys.com.
David Bugg explained the wireless detector van trial: "Our highly
visible fleet of hundreds of vans are making home visits nation-wide all
the time. If neighbours spot a TechGuy van in their street, we'd be only
too happy to offer advice and guidance on home network security on the
spot."
He added: "Wireless technology offers enormous benefits but it is
essential that households guard against the risks. The TechGuys are here
to help customers get the best out of their technology and safeguarding
homes against this worrying new crimewave is a classic example of the value
of our national support network."
Making home wireless networks secure is a relatively simple process and the TechGuys can provide in-home or phone-based guidance via the freephone helpline, 0800 023 2300.
*More information:*
Hamish Thompson | Twelve Thirty Eight Ltd | 07702 684290
PC World, Europe's leading chain of computing superstores announces today that it will no longer stock floppy disks once existing stock has been sold. The floppy disk, capable of storing 1.44 megabytes of data, is now no longer adequate for most day to day computing requirements, PC World states.
Rising electronic storage requirements, the development of more convenient and robust storage systems and the dramatic expansion of electronic transfer of data via email and computer networks have contributed to the demise of the 3.5 inch disk, and with it the disappearance of the "A drive".
"The sound of a computer's floppy disk drive will be as closely associated with 20th century computing as the sound of a computer dialing in to the internet", said Bryan Magrath, commercial director of PC World. "The pace of technological change is relentless and it is now increasingly standard for computer users to transfer data via the internet or use USB memory sticks, some of which will store the equivalent of 1,000 times the capacity of floppy disk. With that amount of memory available in such a small and convenient device, the floppy disk looks increasingly quaint and simply isn't able to compete."
In 1998, an estimated 2 billion floppy disks were sold, according to the Recording Media Industries Association of Japan. Global demand had fallen by around two thirds to an estimated 700 million units by 2006, reflecting the rapid decline of the storage medium and the rise of other storage and distribution methods.
Today, 98% of the PCs and laptops sold by PC World no longer have in-built floppy disk drives and by the summer it is expected that the number will rise to 100%.
Floppy disks, also known as floppies, were ubiquitous in the 1980s and 1990s. They were used on PCs to distribute software, transfer data between computers, and create small backups. Before the popularisation of the hard drive for PCs, floppy disks were typically used to store a computer's operating system (OS), application software, and other data. Since the floppy drive was the primary means of storing programs, it was typically designated as the 'A:' drive and a hard drive were designated the 'C:' drive, a convention that remains in place today.
The development of other portable storage options, such as USB storage devices and recordable or rewritable CDs, and the rise of downloadable music and digital photography have encouraged the creation and use of files larger than most 3½-inch disks can hold. At the same time, the increasing availability of broadband and wireless Internet connections has rendered small scale removable storage devices largely obsolete.
By the early 1990s, growing complexity of software meant that many programs
were distributed on sets of floppies. Toward the end of the 1990s, software
distribution gradually switched to CD-ROM, and higher-density backup formats
were introduced. With the arrival of mass Internet access, the floppy was
no longer necessary for data transfer either, and the disk looked destined
for the Antiques Roadshow.
First it was Karaoke, now it is international broadcasting. The growth in Britons' interest in self-expression and performance is rising dramatically, according to PC World. Sales of web cams, video editing software and the growth of broadband connections are creating millions of potential broadcasters in UK homes.
Bryan Magrath, commercial director at PC World, said: "What's telling about this sales spike is that it has come out of nowhere. Web cams have been on sale in our stores for several years and suddenly in the last twelve months, unit sales have rocketed 48 percent. There's no question that this is being fuelled by the YouTube phenomenon."
You Tube is the most popular among the free video sharing services available online. It enables users to upload, view and share video clips. According to a survey in July 2006, 100 million video clips are viewed every day on YouTube, and 65,000 new videos are uploaded every day. The site has almost 20 million visitors each month, according to Nielsen/NetRatings. 44% of visitors are female, 56% male, predominantly in the 12- to 17-year-old age group. YouTube commands up to 64% of the UK online video market.
Bryan Magrath added: "Today, most reasonably equipped homes have enough technology to enable 37 Acacia Avenue to broadcast to a global audience in the hundreds of millions. Most have more technology available to them than a state-of-the-art broadcaster would have had as recently as a decade ago. Broadband access, digital camcorders and web cams, basic video editing software and a YouTube account are now all affordable realities."
With prices starting at £9.99 for a decent web camera with a microphone, all 155 PC World stores across Britain have seen a substantial rise in interest and sales.
Bryan Magrath added: "This is the perfect demonstration of the two-way nature of the Internet. We're seriously thinking about setting up a home broadcasting department in our stores to help our customers understand the amazing opportunities there are for creative expression on the World Wide Web."
While only one in four households in Europe are connected to Internet, nearly eight out of ten connections to the Internet in the UK are via broadband. This has paved the way for levels of sophistication in communication that were previously impossible.
Prices start at £9.99 for a PC Line web-cam with a microphone. There is no additional cost except for access to Internet. By far this is one of the most efficient, entertaining and social ways of communicating online.
*Web cam facts:*
- A group of researchers created the first web cam in a University of Cambridge Computer Lab in 1991. The first model could only display images.
- Prices of web cams start today at £9.99 for a web camera, up to £69.99 for a notebook camera
- The newest web cameras offer high image quality with a glass lens, which allows for facial expressions to be seen clearly.
- Some web cams come with a built-in microphone.
- The newest cameras capture at 30 frames per second which means that the video images you see are smooth and seamless.
*More information:*
Hamish Thompson | Twelve Thirty Eight Ltd | 07702 684290
Six months on from its launch in the UK , the TechGuys, the UK 's only national digital support service for UK homes, offers the following insight into the technical support needs of UK households:
The home-based, including mums, are increasingly responsible for sorting out technical issues - from computer viruses to wireless networking - as part of their everyday household tasks, according to TechGuys data..
More than half of calls to the TechGuys' telephone advice and support lines are from women. Calls peak at 4pm each weekday, suggesting that mums are slotting in IT support between the school run and the bedtime story.
David Bugg, chief TechGuy, commented: "Networking and virus issues are the main issues for callers, implying that the younger online generation are a principal source of the issues that arise. The growing popularity of social networking sites and instant messaging amongst today's teens inevitably lead to some technical issues that the TechGuys resolve on a minute-by-minute basis. Our national team also offers great advice on how to avoid some of the risks associated with the online world."
Brighton is the city in the UK that made the most calls for help and support to the TechGuys in the first quarter of 2007. An average of one in every sixteen residents called the TechGuys for advice or a solution to a technical tangle. Norwich followed closely, with one in 22 calling in the TechGuys for phone or in-home support. At the other end of the spectrum, technically-savvy London averaged one call for every 95 residents.
| City | Calls to the TechGuys per capita
(Jan-March 2007) |
Brighton |
1:16 |
Norwich |
1:22 |
Manchester |
1:31 |
Liverpool |
1:36 |
Plymouth |
1:40 |
Newcastle |
1:45 |
Edinburgh |
1:46 |
Glasgow |
1:78 |
London |
1:95 |
Close to three quarters of a million people sought telephone advice from The TechGuys during the first three months of the year and almost 50,000 households have welcomed a TechGuy in to their home according to figures just released.
The most popular day for calls is Monday, suggesting that those who use gadgets such as PCs, TVs and DVDs at the weekend wait until the start of the week to look for help with problems, or general advice. On average, 20 per cent of all calls are received on a Monday, compared to just 7 per cent on Sunday.
David Bugg commented: “To have a peak of calls every weekday at exactly the same time is quite remarkable, especially outside of lunchtime, or after work which is when you may expect most people to contact us. It really does appear that technology has become part of the circuitry of modern life and technical support is on the list of jobs for mum alongside school runs and shopping trips.
"With more than half of households now using a broadband connection and with the PC now becoming truly personal, we're delighted to be doing our bit to demystify technology."
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