Screwfix

We conceived and implemented a national search for tradesmen that look like famous footballers as part of Screwfix's celebration of football, a game that is extremely popular with Screwfix customers. The quest - which unearthed some of the world's most unlikely lookey likeys - achieved pages of coverage in tabloids and was covered on national radio.

 

The winning lookey likeys were given the once in a lifetime opportunity to play a match in a Birmingham indoor arena prior to the final of the Sky Masters competition, with highlights broadcast to a national audience on Sky Sports.