"They are creative and sensitive to our business needs, concerned with checking back that their suggestions fulfilled our goals. Their integrity and empathy, as well as their creative skills, are at all times impeccable. I cannot fault the service."

ClearPlay

Launching DVD censorship software in the UK

We were involved in the UK launch of Clearplay , a personalised censorship system which filters selected content out of films shown on DVD players.

The technology automatically edits scenes containing nudity, violence, swearing, blasphemy and other offensive content according to a user's individual preferences. It does this in such a way that the artistic integrity of the film is maintained, seamlessly blending sections together.

By downloading filters from the vast range available on the Clearplay website, users are able to select a version to suit their taste. This allows parents to have more control over what their children will be watching. Aside from this is the real benefit to family viewing, removing the fear of embarrassment due to inappropriate content.

The Outcome

We secured coverage for the product across a wide spectrum of national print and online media. This included a double page spread in the Sunday Times as well as articles in the Mail, Telegraph and the BBC Newsbeat website.