VISION EXPRESS LAUNCHES ROSE-TINTING SERVICE FOR GLASSES
“We’re optimists as well as opticians”, says CEO
After weeks of gloomy economic news, and in an effort to help the nation look on the bright side of life, Vision Express, the leading national chain of opticians, is offering its customers a rose-tinting service for their glasses from today.
Tinting can be applied to existing uncoated lenses in good condition or to new lenses bought from Vision Express stores.
“We’ve had weeks now of unsettling and worrying news,” said Bryan Magrath, CEO of Vision Express. “We think it’s about time that everyone had the opportunity to have a fresh and more optimistic look at the world.”
Many studies have shown that optimism can have a positive impact on physical and mental health. Writing on the impact of colour on health in the early 1900s, the noted London physician J. Dodson Hessey noted that “a soft rose [colour] is better and beneficial in cases of melancholia and general debility”.
- Ends –
Notes to editors:
The origin of the phrase “seeing the world through rose-tinted glasses” or variants is unclear, though it was in widespread use on both sides of the Atlantic by the mid-1800s. Variations of the phrase may have been proverbial as early as the 1600s.
The origin of the idiom is the subject of a number of interesting theories. The idea of an idyllic rose-tinted view can be traced back to at least the 17th century. Romantic imagery in artwork may have inspired viewers to associate optimism with the rose gardens and deep reds that were commonly portrayed and used. Victorians commonly referenced the idea of “painting a rosy picture” or a “rosy glow”.
Another theory relates to early mapmakers and their corrective lenses. Map making requires a great deal of attention to detail and mapmakers needed to keep their eyeglass lenses clean and scratch-free. It is thought that some mapmakers used rose petals to clean dust or contaminants from their lenses. The petals’ natural oils would protect the lenses and left a rose-colored stain. Viewing the world through rose-colored glasses would be the equivalent of focusing on the smallest details and ignoring the concerns of larger world.
About Vision Express
Vision Express is one of Britain’s leading chains of opticians, with a national network of more than 300 stores. Built on a passion for the optical profession and a drive for unparalleled customer service, Vision Express opened the first ‘one hour’ Opticians in 1988 and remains the pioneer of a genuine one-hour service today. Vision Express is part of Europe’s largest optical retailing network that includes eye care brands Grand Optical, Solaris and Generale D’Optique.
previous: Screwfix offers footballer lookalikes a goal-den opportunity
next: RoadTour launches "Tot-Nav"
Black and Decker“Customers want holes, not drills.”
RSS feed 