- Search underway for footballer lookalikes to play charity five-a-side match on national TV
Hot on the heels of news that a Sven-Goran Eriksson lookalike has fooled Mexico, Screwfix, the leading supplier of building materials and tools to the trade, has launched a nationwide search of building sites for tradesmen who look uncannily like famous football stars.
The search offers tradesman the opportunity to develop a potentially lucrative second career on the popular lookalike circuit, currently dominated by Beckham and Sven clones.
The idea of the search is to find players who will form two lookalike five-a-side football teams to battle it out in a charity game as the warm-up to the final of the Screwfix Masters Cup on Sky Sports. Highlights from the game will be broadcast on Sky Sports as a prelude to the main game and it will be broadcast later on the Screwfix website.
John Mewett, marketing director at Screwfix, said: “This is a once in a lifetime opportunity for unknown talent to take the national stage and battle it out for footballing glory. It is the sort of opportunity that many of us can only dream of, with untold bragging rights down the pub, and we’re hoping for thousands of entries from tradesman lookalikes throughout the UK.”
Tradesmen from any skill – builders, plumbers, carpenters, electricians and others – are invited to send Screwfix a photo of themselves looking like a famous footballing icon to enter the competition.
Tradesmen who look like Lineker, Maradona, Best, Pele, Gullit, Gazza, Robson, Greaves, Ronaldo, Keegan, Rush, Cantona or any other famous face from the world of football, are encouraged to submit their photos and try for their unique place in footballing history.
A team of expert judges will review the submissions in late August and winners will be notified and publicised on the Screwfix website. The match will take place in Birmingham on 7 September in front of a national audience.
John Mewett added: “We’re intending to have a bit of fun in support of Children in Need in the UK. The difference with this game is that that the players don’t necessarily have to be good footballers – they just need to look like them from the neck up and be prepared to play a game of five a side in front of a national TV audience.”
More information about the search is on the Screwfix website, www.screwfix.com/football.
Tradesmen are invited to send their pictures to lookalikes@screwfix.com or text their photograph to 87799. The deadline for applicants is 22nd August 2008.
Screwfix will make a payment to Children in Need as a thank you to the lookalikes who participate in the match. The award-winning Screwfix call centre team, based in Yeovil, participate in Children in Need activity every year, taking calls and donations from the public during the broadcast.
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About Screwfix
Screwfix is the UK’s leading supplier of tools, accessories, hardware products and building materials to the trade, delivering millions of products to building professionals and DIY enthusiasts every year.
Customers can shop at local Screwfix trade counters, via the web or by phone via the Screwfix National Contact Centre.
The Screwfix operation is supported by the famous Screwfix catalogue – the key reference source of the trade – which is updated on a quarterly basis. The catalogue is the most comprehensive resource for products – from screws to roofing materials to power tools – in the UK.
The product range includes 18,000 stock lines and more products are being added weekly. Screwfix offers a 30 day no quibble refund on all unused products, should you change your mind.
CALL
With over 30 years experience in the industry, Screwfix offers next-day parcel delivery to tradesmen, building sites, handymen and serious DIY professionals throughout the UK, dispatching over 15,000 parcels per day.
At Screwfix, customer service is a major priority. The Screwfix National Contact Centre won the European Call Centre “Best Customer Experience” Award in 2006.
CLICK
The Screwfix website, www.screwfix.com, and national call centre, 0500 41 41 41, offer swift, professional access to products for next day delivery.
The Screwfix website also features the famous tradesman’s forum, where building professionals and serious DIY enthusiasts share information and technical advice on a wide range of topics.
VISIT
A national network of 130 local Screwfix trade counters offers tradesmen – and DIY enthusiasts in the know – immediate access to an enormous range of building essentials at unrivalled prices.
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