Client Announcements

Currys and Dixons launch the "Tree-V"

18 November, 2007
Immediate release

“IT’S THE TREE-V” – Currys and Dixons.co.uk to stock exclusive wooden televisions – Wooden frames sourced from sustainable forestry

Nature programmes will never look as good as they do on the new range of Tree-Vs from Currys and Dixons.co.uk. These exclusive models are from Swedish manufacturer, Swedx, and are built with natural Ash, Sapele or Beech wood from sustainable forest sources. High definition pictures will enable viewers to see every detail in the grain. The Tree-Vs will be coming to Currys stores and online to Dixons.co.uk just in time for Christmas, but can be reserved online now.

DeVere Forster, eCommerce director for Dixons.co.uk said: “We’re delighted to be the exclusive stockist of the Tree-Vs from Swedx. They are high specification televisions, with the added advantage of being constructed within frames from all-natural, renewable, sustainable, recyclable resources. Owning a Tree-V is a great way of making a small contribution to planet Earth while watching it on the telly at the same time.”

The 19” widescreen Tree-Vs have built in Freeview tuners so are ready for the digital switchover, and feature HDMI connections to deliver optimal picture quality from digital sources. Advanced electronics ensure screen images are always perfect. With HDMI, Component, SCART, PC and AV inputs you can connect the LCD-TV to other devices such as DVD players, PCs and games consoles, to enjoy video and audio directly from the LCD-TV. The Tree-V is also very thin so is perfect for wall mounting.

- Ends –

More information:
Mark Webb
DSG international plc
Mark.webb@dsgiplc.com
07834 256779

Hamish Thompson
Twelve Thirty Eight Ltd
hamish.thompson@1238kmh.com
07702 684290

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