Client Announcements

REACTION FROM PC WORLD TO THE LAUNCH OF THE BBC iPLAYER

Immediate release
PR99/07
27 July, 2007

REACTION FROM PC WORLD TO THE LAUNCH OF THE BBC iPLAYER
Reacting to today’s launch of the BBC iPlayer, Niall O’Keeffe, marketing director of PC World said:
“Today’s launch of the iPlayer is a major cultural and broadcasting shift and further evidence of the impending marriage of the TV and the PC. Already more than eight in 10 PCs that we sell come with a remote control, which reflects the increasingly common practice of connecting PCs to TVs. The BBC’s move into downloadable programming will accelerate the PC’s move from the spare room to the very heart of the digital home. The days of the beige box whirring in the study are well and truly over.”
In the last 12 months, sales of entertainment PCs, configured to connect to televisions and other audio visual technology, have risen by 300% percent at PC World.
― Ends ―
To arrange filming in PC World stores or for interview requests, please call:
Rob Forbes, PC World, 07872 671829
rob.forbes@dsgiplc.com

Hamish Thompson, Twelve Thirty Eight Ltd, 07702 684290
hamish.thompson@1238kmh.com

About PC World
PC World is Britain’s largest specialist chain of computing superstores. The superstores offer more than 5,000 product lines including extensive ranges of PCs, laptops, printers, software, peripherals and accessories from the major brands, as well as many PC World exclusive products. In-store PC Clinics offer on the spot advice and service. Component Centres offer a ‘one-stop shop’ for customers with advanced technical knowledge, providing a vast choice of PC components and upgrade products at competitive prices. In 2007, PC World won Retail Week’s Product Innovation of the Year award, for its Data Recovery service. Every PC World store has an in-store business centre staffed by experienced business specialists. They offer local companies face-to-face help and advice with choosing the best IT solutions. There are 157 stores in the UK and 10 in the Republic of Ireland.

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