Client Announcements

PC WORLD AND ORANGE TEAM UP TO OFFER FREE LAPTOPS FOR NEW BROADBAND CUSTOMERS

PR94/07
18 July, 2007
Immediate release

PC WORLD AND ORANGE TEAM UP TO OFFER FREE LAPTOPS
FOR NEW BROADBAND CUSTOMERS
• Free laptop worth over £300 for customers who sign up to two year contract with Orange broadband in PC World stores
• Monthly broadband subscription of £14.99, bandwidth speeds of up to 2Mb
PC World, the UK’s leading chain of computing superstores, is launching a groundbreaking deal for new broadband customers this week. Customers who sign up to a two-year broadband connection with Orange at PC World from this Thursday, will be given a new laptop worth over £300. Customers must sign up for the Orange broadband contract at one of over 150 PC World stores nationwide. Tens of thousands of laptops are being made available to support the promotion.
Niall O’Keeffe, marketing director of PC World, said: “The chance to have a free laptop is an amazing offer that is sure to tempt thousands of customers to sign up to Orange broadband through our stores. Orange broadband is already highly competitive, with one of the lowest monthly tariffs on the market. I am sure that the inclusion of a free laptop will electrify the market.”
He added: “We are offering this promotion with Orange as part of our commitment to supporting Broadband Britain and the connected home. Internet access and access to home IT is increasingly important for British families. There are educational benefits for children and numerous practical and social benefits for adults. We are pleased to be offering this groundbreaking deal as part of our commitment to Britain’s digital future.”
The laptops will have a minimum specification of 15.4” Widescreen display and they are wireless enabled with a Celeron processor, 256MB memory, 40GB hard drive and a DVD Rewriter. Customers are also able to ‘trade up’ to a higher specified laptop from just £19.99 or to receive a discount of up to £350 off any laptop in the entire PC World laptop range.
Key focus laptop upgrade example:
Laptop: Offer price Retail price Saving
Advent 7211 £69.99 £429.99 £360

Orange broadband offer:
Price £14.99 (per month) 1st three months are half price – £7.49 only
Contract: 24 months
Download speed: 2Mb (up to)
Includes wired ADSL Modem

NB: £19.99 per month package also available with unlimited downloads and up to 8Mb download speeds.
– Ends –
More information:
Rob Forbes, PC World, 07872 671829
rob.forbes@dsgiplc.com

Hamish Thompson, Twelve Thirty Eight Ltd, 07702 684290
hamish.thompson@1238kmh.com

About PC World
PC World is Britain’s largest specialist chain of computing superstores. The superstores offer more than 5,000 product lines including extensive ranges of PCs, laptops, printers, software, peripherals and accessories from the major brands, as well as many PC World exclusive products. In-store PC Clinics offer on the spot advice and service. Component Centres offer a ‘one-stop shop’ for customers with advanced technical knowledge, providing a vast choice of PC components and upgrade products at competitive prices. In 2007, PC World won Retail Week’s Product Innovation of the Year award, for its Data Recovery service. Every PC World store has an in-store business centre staffed by experienced business specialists. They offer local companies face-to-face help and advice with choosing the best IT solutions. There are 157 stores in the UK and 10 in the Republic of Ireland.

previous:
next:

Newsroom