PC World, the UK’s leading chain of computing superstores, announces today that it is launching a project to develop the world’s most energy-efficient and environmentally friendly PC. Whilst PC World recognises that carbon neutrality cannot be entirely achieved using existing manufacturing processes, PC World will purchase top-up carbon offsets for the new product to cover any residual environmental impact.
The project will see PC World, which is also the UK’s largest manufacturer of own-brand computers, work with global suppliers on the development of a PC built with cutting edge environmentally friendly components. The first carbon-neutral PC could be on PC World shelves as early as the Autumn. PC World own brand computers include Advent and Ei System.
Components will be selected for their efficiency and low energy consumption and the PC will be manufactured in Europe, from recycled or recyclable materials, where possible, in line with the retailer’s “design to disposal” programme. Carbon offsets will also be acquired to cover the impact of component production and transportation.
Bryan Magrath, commercial director of PC World said: “We’re harnessing the very latest technology and the expertise of cutting edge component developers to create the first ‘PC PC’. What isn’t widely understood is the enormous progress that has been made in the creation of energy efficient computing technology over the last few years. It’s a process that we expect to accelerate in the months and years ahead.”
The new Windows Vista operating system will be installed on the new PC, enabling energy consumption benefits through the use of integrated power management systems.
The PC will also come with an advice booklet for customers on ways in which they can use their PCs to minimise environmental impacts through the use of technology, such as avoiding unnecessary car journeys by communicating via the internet, ordering goods and services and using online banking.
More information:
Hamish Thompson | Twelve Thirty Eight Ltd | 07702 684290
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