We handled the announcement of DSGi's market leading stance in phasing out analogue televisions from its stores, stressing the imminence of digital switchover and the benefits of digital TV.

As a precursor to the announcement we looked at current data from Currys on the proportion of its television range that was analogue and we discovered that it was substantially below the industry average.

This created an opportunity for a timely announcement that was socially responsible, whilst at the same time providing DSGi with a potential competitive edge.

We combined the announcement with a history of the analogue television, providing journalists with a comprehensive toolkit from which they could write retrospective pieces on analogue television and look ahead to the benefits of new digital technology.

The announcement followed in the footsteps of a series of similar end-of-era pronouncements from Currys and its sister brands (the VCR, 35mm camera, floppy disk, analogue radio and big-backed television), all of which were devised and handled by members of the Twelve Thirty Eight team.

The announcement made page leads in national broadsheets and tabloids and broadcast news and attracted plaudits from the bodies responsible for digital switchover in the UK. Months after the announcement, DSG international's leadership stance is still being reported favourably in articles related to the digital switchover process.

Launch a unique software programme, developed by a passionate British inventor, that utilises satellite navigation technology to deliver a running audio commentary on famous sites for motorists and passengers on their journey.

We developed several strands for this important launch campaign for business start-up RoadTour. The key to the story was demonstrating the wider cultural benefits of the product – it was very clear to us that Satellite Navigation technology, whilst extremely useful, was putting users out of touch with their surroundings (and therefore their culture). It was also clear that conventional satellite navigation systems, whilst effective at getting motorists from A to B, do not provide an adequate level of contextual information about where the user is and what is just off the beaten path. To frame the story we commissioned YouGov research to establish that public awareness of the location of key historic monuments was in decline. The research revealed, for example, that ten percent of under 25s thought that Stonehenge was in Norwich.

With the framework for the story in place, we developed a story line that positioned RoadTour's software as a product that would rekindle our knowledge, understanding and love of historic monuments and Britain's rich cultural heritage.

We developed a media-friendly name for the software - “1066 and all that-nav” – and commissioned retro-style photography of the inventor to support the launch. We crafted the key messages, designed to be of maximum appeal to broadcasters.

We also ran a product review programme, resulting in several positive reviews in key titles.

Substantial volumes of national broadcast and press coverage, including the BBC's One O'Clock News, News 24, Radio 5 Live, the Guardian, the Telegraph, dozens of regional radio interviews and comprehensive online coverage. In all, the launch achieved more than 15 million opportunities to see.

Further strengthen Sainsbury’s position as a business that understands the evolving cultural relationship that its customers have with food.

We were asked by Sainsbury's to re-energise a quarterly study that had been designed to examine the contents of the average British shopping basket.

We concluded during the process that this sort of study was largely the preserve of government and that Sainsbury's brand objectives would be better served by a study that focused on our changing cultural relationship with food. For the first wave of the study, we examined the changing shape of the domestic dining experience, looking at where we eat, when we eat as a family, what we eat and what utensils we use. Several newsworthy strands emerged from this detailed investigation. We discovered, for instance, that the traditional British place setting has changed and that the fork is being used as a combination of fork and knife. We identified the reasons - changing eating patterns, healthier eating options, wider cultural influences and relatively fewer traditional meals at the dining table. We coined the term “knork” to describe the emergent hybrid utensil.

The announcement gave Sainsbury's an opportunity to talk about the dietary ramifications of our busy lives and to highlight the work that the supermarket is doing to maximise food quality and convenience for its customers.

Widespread national coverage for the first and second waves of the revitalised study. Page leads in the Daily Mail and Daily Express. Story strands also generated several comment pieces in broadsheets, and talking points on television and radio. BBC Breakfast News coverage.

Position Reevoo as the leading online publisher of genuine, independent customer reviews.

To begin to build media awareness for the Reevoo brand, we set out first to codify the market that Reevoo trades in, defining its position as a valuable resource for shoppers, describing the benefits for Reevoo's retail clients and defining its role as a promotional device relative to conventional advertising. We carried out research through YouGov that examined the influence that online reviews have on customer purchasing decisions. We found, through research, that reviews have five times the influence of advertising. We also found that shoppers are generally suspicious of reviews that are not clearly independent.

We created a report that we issued to all consumer, consumer affairs and personal finance correspondents. The report included Reevoo's call for tighter regulation of reviews and the development of a kite mark.

The story achieved significant levels of coverage and created a platform for Reevoo to voice opinions over time on the issues of trust and online trading. Reevoo CEO, Richard Anson, appeared on BBC Radio 4's flagship consumer affairs programme, You and Yours and BBC 1's consumer affairs programme, Watchdog.

Launch a range of child-friendly laptops for PC World.

We were asked by PC World to publicise a range of laptops with replaceable covers and educational software targeted at the children's market. We took a step back and advised PC World to launch a commitment to child safety that would build perceptions of the brand in the eyes of parents and provide a media platform on which to talk about child-friendly products. We proposed that PC World offer a free child safety service to all parents at the point of sale. As part of the service, a PC World technician would configure every laptop or PC sold to a parent to ensure that children were unable to access inappropriate content online.

We launched the PC World Children's Charter commitment at a press conference in London attended by national and specialist trade media.

We ran a concurrent review and competition programme for the child-friendly laptop range that yielded several favourable reviews. The reviews involved the free safety set-up, earning a very positive reaction in many key titles, including specialist PC magazines and lifestyle titles, including Good Housekeeping.

Extensive national, regional, broadcast and online coverage. The Children’s Charter is now a central part of PC World’s corporate responsibility strategy.

Drive football to Dixons.co.uk.

Dixons asked us to investigate ways in which they could increase traffic to their website in the lead-up to Christmas. We were aware that Dixons would receive stock of the eagerly awaited (and scarce) Nintendo Wii console in the lead-up to Christmas.

Dixons was emailing its registered customer base to make them aware of new consignments, but it was keen to ensure that other potential customers visited the site, both to try and secure stock and buy other products.

We coined the phrase “e-camping” to describe the phenomenon of waiting on an e-tail site for stock to become available. We drew a parallel with the practice of queuing outside retail stores for product launches and used the story to explain that the traditional etiquette associated with queuing in Britain does not apply online - it really is a case of first clicked, first served.

Extensive press coverage, drawing attention to the Dixons site, including a major news article in the Financial Times.

Publicise the range of consumer robots that will be in-store at PC World for Christmas 2007.

We developed a story line that elevated what was essentially a product marketing request into a story that described the great strides being made in robotics and PC World's leadership position in bringing a new range of sophisticated robots to its stores.

We decided to position the arrival of robots at PC World as a significant step forward into the future of technology, bring the stuff of science fiction to its stores. We worked with PC World, advising them to dedicate an area of the store to robotics, using our proposed brand name "RoboShop". We accompanied the announcement with a comprehensive history of robotics, photography of existing models and predictions from PC World buyers on the roadmap ahead for robot technology.

Substantial national press and broadcast coverage, including front page coverage in the Daily Telegraph and page leads in the Sun and the Daily Mirror. The story reached in excess of ten million readers.

Capitalise on the launch of Delia Smith’s new cook book, “How to cheat a cooking” and steal a march on Sainsbury’s competitors by announcing the first signs of the well-documented “Delia Effect”..

With limited time to secure competitive advantage and no time to gather detailed quantitative data, we visited Sainsbury's stores and called store managers on the Friday night and Saturday night following launch of the book to gather anecdotal data. We pre-briefed the Press Association and news desks to expect data from us by Sunday morning in readiness for Monday's papers. We identified two early trends in sales and built them in to the release, with anecdotes gathered from store managers.

We renamed Sainsbury's lorries “Delia-ivery Vans”, on stand-by to rush additional stock to the stores.

Widespread national and regional coverage, including a page lead in the Daily Express.

Publicise the arrival of a new range of televisions that feature wood surrounds for Dixons and Currys.

A wood-framed TV was unlikely to achieve a great deal of press coverage. Wood-framed TVs have been commonplace for decades. We developed a story line, therefore, that stressed the green credentials of the new TVs. We devised the name “Tree-V” for the product range and developed all press materials. Part of the press pack was a series of archive photographs of old wood-framed televisions. This provided both a green and a retro angle to the story.

Extensive national coverage in broadsheets, tabloids and magazines.