Weblog

Sainsbury's launches milk in a bag 17 June 2008

Here’s a clip from BBC Breakfast last week featuring Sainsbury’s launch of milk in a bag. Twelve Thirty Eight handled the launch for Sainsbury’s, generating national print coverage as well, including a full page in the Times. The story was also covered on Sky News, Channel 4 News and BBC Radio 5 Live.

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Twelve Thirty Eight TV: interview with Harry Wallop, Daily Telegraph 14 May 2008

This is the first of what will be a series of short films that examine the changing shape of the British media.

We intend to cover many perspectives, and I’m delighted that our first interviewee is Harry Wallop, the consumer affairs correspondent at the Daily Telegraph.

Harry has packed a lot into what is still a relatively short career, having been a business reporter at both the Telegraph and the Investors� Chronicle. He recently won a prestigious industry award for his reporting and is rapidly building a reputation as one Britain�s leading consumer affairs journalists.

Turning the tables and doing the interviewing reveals to me how difficult the job is, so please forgive the decidedly low production values and somewhat stilted questioning.

All of those caveats aside, I hope you find it interesting and useful. Feedback welcomed!

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Memory lane 5 March 2008

Television salesman in action….

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Between a Rock and a Hard Place 21 September 2007

A few thoughts on the Northern Rock story.

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Digital citizenship 13 June 2007

Which do you have more allegiance to: your digital community or your local community?

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Write on 5 June 2007

I recently went to see a breakfast talk by Robert Thompson, the editor of the Times, hosted by the Press Gazette at the Ivy restaurant in Covent Garden. The Ivy is the restaurant of choice for some of the famous and many of the famous for being famous.

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